7 secrets of persuasion

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7 Secrets Of Persuasion

Author : James Crimmins
ISBN : 1632650606
Genre :
File Size : 49. 99 MB
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"7 Secrets of Persuasion" is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person a husband, child, or boss or the millions who might purchase an Apple Watch or a Budweiser, "7 Secrets of Persuasion" will show you how to: Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn t know why they do what they do. Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional. Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the fundamental attribution error. "

7 Secrets Of Persuasion

Author : James C. Crimmins
ISBN : 1632659417
Genre : Influence (Psychology)
File Size : 56. 38 MB
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Secrets Of Power Persuasion

Author : Roger Dawson
ISBN : 0735202869
Genre : Business & Economics
File Size : 79. 37 MB
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The power of persuasion can be yours! Now one of the nation's leading experts on persuasion shares with you his proven success secrets that get other people to see things you way; without threats, without bribes, and without manipulation.

The 12 Secrets Of Persuasive Argument

Author : Ronald J. Waicukauski
ISBN : 1604425946
Genre : Law
File Size : 34. 76 MB
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"This book will give all lawyers the guidance they need to become effective advocates. Whether you have just passed the bar or have been practing for 30 years, this book will help refine your persuasive skills."---from the Foreword by Carolyn B. Lamm, President of the American Bar Association Argument is the fundamental tool of the lawyer's craft, and this practical book describes the twelve material factors that influence the persuasive effect of any argument. These twelve secrets, based on ideas from some of the world's great thinkers and advocates, will show you how to make the most persuasive argument possible and maximize your success before a judge or jury, in mediation or arbitration, and anywhere else. These secrets of persuasion come from Aristotle's Rhetoric; others were revealed in the classical writings of Quintilian, Cicero, and Demosthenes. Some come from the work of contemporary scholars in communications and social psychology, some derive from the world's most renowned lawyers, and others are distilled from the authors' own collective experience of more than 100 years as trial lawyers and teachers of trial advocacy. These secrets, both classical and new, can be your key to successful argument.

Influence Rev

Author : Robert B. Cialdini
ISBN : 9780688128166
Genre : Business & Economics
File Size : 59. 25 MB
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Yes

Author : Noah Goldstein
ISBN : 9781847651327
Genre : Business & Economics
File Size : 86. 56 MB
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Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet. It combines the counter-intuition of Freakonomics with the popularising of Does Anything Eats Wasps? For each mini-chapter contains a mystery which is solved in a way that provides food for thought for anyone looking to be more persuasive, and for anyone interested in how the world works.

Fascinate

Author : Sally Hogshead
ISBN : 9780061966163
Genre : Business & Economics
File Size : 39. 68 MB
Format : PDF, Kindle
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Secrets Of Power Persuasion For Salespeople

Author : Roger Dawson
ISBN : 9781564147424
Genre : Business & Economics
File Size : 50. 90 MB
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Secrets of Power Persuasion for Salespeople, now available in paperback as well as hardcover, is a powerful, easy-to-read book that delivers scores of proven, effective methods and techniques you can use immediately to achieve the power and influence you desire over buyers. This essential resource shares with you every secret, trick, or strategy you will need to make buyers believe in you and do exactly what you want them to do -- buy what you are selling! Book jacket.

Covert Persuasion

Author : Kevin Hogan
ISBN : 9780470069868
Genre : Business & Economics
File Size : 27. 9 MB
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Praise for Covert Persuasion: "This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." -Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life "Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable." -Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers "There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want." -Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor "When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for." -David Garfinkel, author of Advertising Headlines That Make You Rich "There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!" -Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning

Secrets Successful Speakers How You Can Motivate Captivate And Persuade

Author : Lilly Walters
ISBN : 0070680345
Genre : Business & Economics
File Size : 69. 40 MB
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How do highly paid professional speakers put magic and motivation into every talk? Lilly Walters, Executive Director of Walters International Speakers Bureau, reveals their secrets and strategies in this practical, conversational guide. Mark Twain reputedly said it took him three weeks to prepare an impromptu speech, but readers of Secrets of Successful Speakers should be able to do it in days - or minutes. This book spells out the rules in 11 easy-to-follow steps, each accompanied by interactive exercises. Readers will learn to: set objectives before writing; customize the talk for each audience; conquer stage fright; cultivate a reputation as an expert; develop themes for each presentation; organize material in a memorable manner; edit for best effect; project a professional platform image through personality, voice and clothes; motivate audiences to change their actions and attitudes; involve listeners by using humour, heart and audience participation exercises and deal with problems and pitfalls ranging from poor staging and faulty audiovisual equipment to hecklers and questions of ethics.

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