7 secrets of persuasion

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7 Secrets Of Persuasion

Author : James Crimmins
ISBN : 1632650606
Genre :
File Size : 25. 1 MB
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"7 Secrets of Persuasion" is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person a husband, child, or boss or the millions who might purchase an Apple Watch or a Budweiser, "7 Secrets of Persuasion" will show you how to: Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn t know why they do what they do. Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power. Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional. Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the fundamental attribution error. "

Yes

Author : Noah Goldstein
ISBN : 9781847651327
Genre : Business & Economics
File Size : 38. 45 MB
Format : PDF
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Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet. It combines the counter-intuition of Freakonomics with the popularising of Does Anything Eats Wasps? For each mini-chapter contains a mystery which is solved in a way that provides food for thought for anyone looking to be more persuasive, and for anyone interested in how the world works.

The 12 Secrets Of Persuasive Argument

Author : Ronald J. Waicukauski
ISBN : 1604425946
Genre : Law
File Size : 28. 62 MB
Format : PDF
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"This book will give all lawyers the guidance they need to become effective advocates. Whether you have just passed the bar or have been practing for 30 years, this book will help refine your persuasive skills."---from the Foreword by Carolyn B. Lamm, President of the American Bar Association Argument is the fundamental tool of the lawyer's craft, and this practical book describes the twelve material factors that influence the persuasive effect of any argument. These twelve secrets, based on ideas from some of the world's great thinkers and advocates, will show you how to make the most persuasive argument possible and maximize your success before a judge or jury, in mediation or arbitration, and anywhere else. These secrets of persuasion come from Aristotle's Rhetoric; others were revealed in the classical writings of Quintilian, Cicero, and Demosthenes. Some come from the work of contemporary scholars in communications and social psychology, some derive from the world's most renowned lawyers, and others are distilled from the authors' own collective experience of more than 100 years as trial lawyers and teachers of trial advocacy. These secrets, both classical and new, can be your key to successful argument.

Influence Rev

Author : Robert B. Cialdini
ISBN : 9780688128166
Genre : Business & Economics
File Size : 26. 48 MB
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Secrets Of Power Persuasion

Author : Roger Dawson
ISBN : 0137993625
Genre : Self-Help
File Size : 70. 60 MB
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Reveals the keys to persuading people, including rewards, punishment, scarcity, association, and bonding

The Psychology Of Persuasion

Author : Kevin Hogan
ISBN : 1565541464
Genre : Business & Economics
File Size : 71. 7 MB
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Using techniques from hypnosis, neurolinguistic programming, the Bible, and the greatest salespeople in history, Hogan empowers you to improve all areas of your life.

Fascinate

Author : Sally Hogshead
ISBN : 9780061966163
Genre : Business & Economics
File Size : 85. 21 MB
Format : PDF
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Never Split The Difference

Author : Chris Voss
ISBN : 9781473535169
Genre : Business & Economics
File Size : 65. 86 MB
Format : PDF, Kindle
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'This book blew my mind.' Adam Grant, bestselling author of Originals A former FBI hostage negotiator offers a new, field-tested approach to negotiating – effective in any situation. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most – when people’s lives were at stake. Rooted in the real-life experiences of an intelligence professional at the top of his game, Never Split the Difference will give you the competitive edge in any discussion. 'Filled with insights that apply to everyday negotiations.' Business Insider 'Chris Voss has few equals when it comes to high-stakes negotiations. Whether for your business or your personal life, his techniques work.' Joe Navarro, former FBI Special Agent and bestselling author of What Every BODY is Saying

Subliminal Persuasion

Author : Dave Lakhani
ISBN : 9780470282090
Genre : Business & Economics
File Size : 36. 22 MB
Format : PDF
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If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

Webs Of Influence

Author : Nathalie Nahai
ISBN : 9780273781585
Genre : Business & Economics
File Size : 48. 40 MB
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As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

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