brand new solving the innovation paradox how great brands invent and launch new products services and business models

Download Book Brand New Solving The Innovation Paradox How Great Brands Invent And Launch New Products Services And Business Models in PDF format. You can Read Online Brand New Solving The Innovation Paradox How Great Brands Invent And Launch New Products Services And Business Models here in PDF, EPUB, Mobi or Docx formats.

Brand New

Author : G. Michael Maddock
ISBN : 9781118061459
Genre : Business & Economics
File Size : 72. 32 MB
Format : PDF, Mobi
Download : 474
Read : 627

Download Now


Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new. Research shows people like new products and services. Indeed they go out of their way to try to find them. Yet companies are truly terrible at providing new products and services that meet these customers’ needs. Why are companies so bad at giving customers what they want? Because they lack a simple proven process that makes sure innovation occurs efficiently time after time. No one knows this better than Mike Maddock and his team at Maddock Douglas, the Agency of Innovation,™ which has worked closely with more than a quarter of Fortune 100. To solve the innovation paradox, Maddock explains the process his team has used to help the world’s best companies and shows you how to Find needs and opportunity in the marketplace Come up with significant market insights Create compelling communication (using the actual words your customers use) to convince people to try your new creation What has worked for some of the world’s most successful companies, when it comes to innovation, will work for you. Start putting the lessons of Brand New to work for you…before the competition does.

How To Become Innovative

Author : Tony Davila
ISBN : 9780133742626
Genre : Business & Economics
File Size : 77. 53 MB
Format : PDF, Docs
Download : 775
Read : 1061

Download Now


Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation, how to structure an organization to innovate best, how to implement management systems to assess ongoing innovation, how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout. ¿ For years, Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets -- or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding brand-new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new second edition presents: Revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation: choosing between them, and making either one work More coverage of Value Opportunity Analysis and ethnography New case studies ranging from Navistar's latest long-haul truck to P+G's reinvention of Herbal Essences, plus updates to existing cases New coverage of the emerging environment of product-service ecosystems Additional visual maps and illustrations that make the book more intuitive and accessible Readers will find new insights into identifying Product Opportunity Gaps that can lead to enormous success, navigating the "Fuzzy Front End" of product development, and leveraging contributions from diverse product teams -- while staying relentlessly focused on their customers' values and lifestyles, from strategy through execution.

How To Innovate In Marketing Collection

Author : Monique Reece
ISBN : 9780133443110
Genre : Business & Economics
File Size : 49. 76 MB
Format : PDF, ePub, Mobi
Download : 508
Read : 208

Download Now


A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon

Flirting With The Uninterested

Author : Maria Ferrante-Schepis
ISBN : 1599323699
Genre : Business & Economics
File Size : 42. 26 MB
Format : PDF, ePub, Mobi
Download : 478
Read : 670

Download Now


2 volumes in 1, bound inverted with separate covers.

Management Of New Product Launches And Other Marketing Projects

Author : Michael W. Lodato Ph. D.
ISBN : 9781434390844
Genre : Business & Economics
File Size : 67. 16 MB
Format : PDF, ePub, Docs
Download : 577
Read : 278

Download Now


The principle part of this book is the broad application of democratic principles. "You have the American system!" exclaimed my Oxford educated professor, uncharacteristically grabbing me by the shoulders. That was his reaction sixty years ago to my theory of government. Imagine my shock when I received the application papers for citizenship only to discover that the Oath of Allegiance denied the American Democratic System by removing the individual's responsibility for what he does under orders. The individual conscience is paramount in democratic philosophy. The individual is fully responsible for what he does under orders. I don't believe that obeying orders justifies man's inhumanity to man. I have great difficulty with items which have been added to the Oath to the U.S. Constitution. I could have answered certain questions, but they were questions, which in my judgment, a democratic government had no right to ask. To answer such questions would, it seemed to me, concede the right to ask the questions. But the way I read it, I have to be prepared to give up both body and soul to become a U.S. citizen. " if the law requires it," without qualification or limitation implies no limitation although limitation is explicit in democratic philosophy and in the constitution which outlines the way to adhere to those principles. The Oath of Allegiance lists substantially the same contents without those additions I find objectionable and unconstitutional. Eventually I applied with the request that I be permitted to take the Oath just to the Constitution and not to the additions. I explained that for me the additions removed the safeguards of the Constitution, in effect contradicted the Constitution. And that to take an oath to what I perceived compromised my principles and conscience, could be done only with a mental reservation. To become an American Citizen I would have to deny the American system. What a catch 22! Although I have not the slightest hesitation in defending the U.S., my country, my children's and grandchildren's country I cannot give carte blanche to the government, allow any openings for laws that deny the restraints set by the constitution.

Free The Idea Monkey

Author : G. Michael Maddock
ISBN : 9781937717056
Genre : Business & Economics
File Size : 63. 13 MB
Format : PDF, ePub, Mobi
Download : 477
Read : 387

Download Now


DIVIn business you should Free the Idea Monkey to focus on what matters most. This book shows (in an extremely entertaining way) how the most innovative leaders and organizations work and play to find this balance. Walt Disney partnered with Roy Disney (Walt handled the Imagineering; Roy made sure they made money at it.) Orville Wright partnered with his brother Wilbur. Steve Jobs partnered with Steve Wozniak. Great leaders and great organizations have found the balance between the enthusiastic and inspiring Idea Monkeys and the focused and empowering leaders, the people who turned their ideas into a reality. Written by the leaders of the globally recognized Innovation Agency, this book contains entertaining stories, fun illustrations and practical tips to inspire and empower both Idea Monkeys—and the (Ring) Leaders who must somehow focus those creative people’s energy and ideas./div

Whoever Makes The Most Mistakes Wins

Author : Richard Farson
ISBN : 9780743254427
Genre : Business & Economics
File Size : 52. 81 MB
Format : PDF, ePub, Mobi
Download : 783
Read : 955

Download Now


Success in today's business economy demands nonstop innovation. But fancy buzzwords, facile lip service, and simplistic formulas are not the answer. Only an entirely new mindset -- a new attitude toward success and failure -- can transform managers' thinking, according to Richard Farson, author of the bestseller Management of the Absurd, and Ralph Keyes, author of the pathbreaking Chancing It: Why We Take Risks, in this provocative new work. According to Farson and Keyes, the key to this new attitude lies in taking risks. In a rapidly changing economy, managers will confront at least as much failure as success. Does that mean they'll have failed? Only by their grandfathers' definition of failure. Both success and failure are steps toward achievement, say the authors. After all, Coca-Cola's renaissance grew directly out of its New Coke debacle, and severe financial distress forced IBM to completely reinvent itself. Wise leaders accept their setbacks as necessary footsteps on the path toward success. They also know that the best way to fall behind in a shifting economy is to rely on what's worked in the past -- as when once-innovative companies like Xerox and Polaroid relied too heavily on formulas that had grown obsolete. By contrast, companies such as GE and 3M have remained vibrant by encouraging innovators, even when they suffered setbacks. In their stunning new book, Farson and Keyes call this enlightened approach "productive mistake-making." Rather than reward success and penalize failure, they propose that managers focus on what can be learned from both. Paradoxically, the authors argue, the less we chase success and flee from failure, the more likely we are to genuinely succeed. Best of all, they have written a little jewel of a book, packed with fresh insights, blessedly brief, and to the point.

New Product Launch

Author : Joan Schneider
ISBN : 0975297902
Genre : Business & Economics
File Size : 63. 31 MB
Format : PDF, ePub
Download : 768
Read : 600

Download Now


Marketing professionals will be able to leverage the power of a successful new product launch with these experience-tested strategies. High-profile case studies from legendary brands including Procter & Gamble, Kellogg's, Lee Jeans, Pepperidge Farm, and Hewlett Packard highlight the pitfalls to avoid and the strategies to employ in a launch campaign. Statistical research and interviews explain key issues at each step of the launch-planning process such as who should serve on the team and how to time the launch, presenting a clear, compelling blueprint for product launch success.

Collective Genius

Author : Linda A. Hill
ISBN : 9781422187593
Genre : Business & Economics
File Size : 33. 50 MB
Format : PDF, Mobi
Download : 786
Read : 937

Download Now


Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help—but there’s only one way to ensure sustained innovation: you need to lead it—and with a special kind of leadership. Collective Genius shows you how. Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a “good” leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the “collective genius” of the people in the organization. Using vivid stories of individual leaders at companies like Volkswagen, Google, eBay, and Pfizer, as well as nonprofits and international government agencies, the authors show how successful leaders of innovation don’t create a vision and try to make innovation happen themselves. Rather, they create and sustain a culture where innovation is allowed to happen again and again—an environment where people are both willing and able to do the hard work that innovative problem solving requires. Collective Genius will not only inspire you; it will give you the concrete, practical guidance you need to build innovation into the fabric of your business.

The Innovator S Toolkit

Author : David Silverstein
ISBN : 9781118331873
Genre : Business & Economics
File Size : 64. 87 MB
Format : PDF, Docs
Download : 678
Read : 923

Download Now


A compendium of tools and techniques that every innovator needs The Innovator's Toolkit is an essential companion for every innovator, innovation team leader, operations manager, and corporate change agent who needs to drive organic growth. Written and presented in an easy-to-use reference format, the book helps users understand why, when, and how to apply each technique for maximum benefits and results. The fifty-plus tools and techniques in this book are organized around a framework for identifying innovation opportunities, generating new and unusual ideas, selecting the best ideas for further refinement, and implementing new solutions that better meet customer expectations. This revised second edition includes significant updates to nearly two dozen techniques Also offers several brand new techniques, including Idea Harvesting and Treatment, Seventy-six Standard Solutions, and Six Thinking Hats This updated and revised edition of The Innovator's Toolkit simply helps innovation leaders, managers, and specialists do their jobs better than ever before—giving them more confidence, greatly reducing the chance of expensive failures, and packing more practical innovation knowhow under one cover than ever before.

Top Download:

Best Books