harvesting intangible assets

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Harvesting Intangible Assets

Author : Andrew J. SHERMAN
ISBN : 9780814416990
Genre : Business & Economics
File Size : 70. 57 MB
Format : PDF, Kindle
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Whether you call it 'harvesting intangible assets' or 'intellectual property management,' organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.

Harvesting Intangible Assets

Author : Andrew J. SHERMAN
ISBN : 9780814417003
Genre : Law
File Size : 21. 39 MB
Format : PDF
Download : 330
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Whether you call it “harvesting intangible assets” or “intellectual property management,” organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.

Safeguarding Intangible Assets

Author : Michael D. Moberly
ISBN : 9780128006023
Genre : Business & Economics
File Size : 52. 17 MB
Format : PDF, Docs
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Safeguarding Intangible Assets provides strategies for preserving and enhancing a company’s intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization’s value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. Safeguarding Intangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs. Offers step-by-step guidelines and best practices for establishing and maintaining an intangible asset protection program Provides intangible asset risk management strategies that preserve the company’s value, revenue, and competitive advantages Shows how to collaboratively build a company culture that anticipates and recognizes intangible asset risks in everyday transactions and operations Strengthens the interface with other departments’ security practices, including IT, management, legal, accounting, finance, and risk management

Raising Capital

Author : Andrew J. Sherman
ISBN : 9780814428771
Genre : Business & Economics
File Size : 79. 62 MB
Format : PDF, Docs
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This is a must-have guide for entrepreneurs and emerging companies seeking capital for growth and expansion. It takes capital to start and grow a business - and even more to keep it going. Completely revised to reflect current business realities, Raising Capital shows readers how to navigate the murky waters of entrepreneurial finance. The book outlines capital formation strategies and trends entrepreneurs must be acquainted with, including crucial information on: Banks, angels, private placements, venture capital, initial public offerings, joint ventures, vendor financing, raising capital via the Internet, the art and science of bootstrapping, alternatives to borrowing, such as leasing, factoring, and government programs, and, new developments such as the Sarbanes-Oxley Act. Whether just getting a business off the ground, or keeping it running while it grows self-sufficient, entrepreneurs need to understand their many options. Raising Capital helps readers develop a clear, well-thought-out plan, and raise the capital their company needs to thrive.

Intellectual Property Strategy

Author : John Palfrey
ISBN : 9780262297998
Genre : Law
File Size : 82. 40 MB
Format : PDF
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Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy -- especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property -- patent, copyright, trademark, and trade secret -- and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.

Essentials Of Licensing Intellectual Property

Author : Alexander I. Poltorak
ISBN : 9780471671787
Genre : Law
File Size : 59. 13 MB
Format : PDF, ePub
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Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in licensing intellectual property. Order your copy today!

Crises Of Disengagement

Author : Andrew J. Sherman
ISBN : 159932847X
Genre : Business & Economics
File Size : 69. 84 MB
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DEATH BY DISENGAGEMENT: A COMPELLING CASE FOR ERADICATING THE SILENT KILLER IN YOUR WORKPLACE 51% not engaged, disconnected. 17.5% actively disengaged. More than two-thirds of the US workforce is not engaged. Many of these disengaged employees are within your company. They show up in time and turn the wheels in some way or another until five o'clock rolls around. On the surface, business is running smoothly, but internally, vitality is wilting. What is the remedy? Engagement. And it all starts with you and a change in your corporate culture. Disengagement is serious--in fact, it's lethal to business and morale. And in The Crisis of Disengagement, Andrew J. Sherman stresses to business executives that the people within the company must be reignited to achieve both personal and overall company growth. Quantitative rewards are simply not enough. Learn ways to inspire true joy, pride, and passion in all facets of your company as Sherman explicitly delves into the impact of disengagement in the workplace, backed by his own professional experience, academic research, and consulting-firm reports, further supported by the expertise of the following guest contributors: Bob Rosen, Shelby Scarbrough, Alaina Love, Philip R. Styrlund, Kaihan Krippendorff, and Robert Gappa.

High Tech High Touch Customer Service

Author : Micah Solomon
ISBN : 9780814417904
Genre : Business & Economics
File Size : 36. 29 MB
Format : PDF, Mobi
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Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowermentùlashing out at those that don't. Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal customer base that allows you to surviveùand thrive. And High-Tech, High-Touch Customer Service spells out surefire strategies for success in a clear, entertaining, and practical way. Discover: ò Six major customer trends and what they mean for your business ò Eight unbreakable rules for social media customer service ò How to effectively address online complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other forums for user generated content ò The rising power of self-serviceùand how to design it properly ò How to build a company culture that breeds stellar customer service High-Tech, High-Touch Customer Service reveals inside secrets of wildly successful customer service initiatives, from Internet startups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wideùonline and off.

Edison In The Boardroom

Author : Julie L. Davis
ISBN : 9780471217350
Genre : Business & Economics
File Size : 41. 1 MB
Format : PDF, Kindle
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Julie L. Davis and Suzanne Harrison Today's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Up until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a unique new concept is revolutionizing the way companies are getting value from ideas. Instead of incorporating them into products or services, today's innovations may be bartered, licensed or sold in the "idea" stage for tremendous amounts of money. For example, IBM currently receives well over $1 billion in revenue every year from licensing its intellectual property, unrelated to the manufacture of a single product. Today more and more companies are adopting this idea of turning their legal departments, where intellectual property is housed, from cost centers into profit centers. Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets takes an in-depth look at the revolutionary concept of Intellectual asset management (IAM). IAM is changing the way companies all over the world are doing business. In their careers as business consultants, the authors have been privileged to meet individuals who were clearly ahead of their time when it came to realizing value from their companies' innovations. Based on their interactions with the ICM Gathering--an international group of companies who meet several times a year to create, define and benchmark best practices in the area of IAM--the authors have compiled a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets. Incorporating stories and teachings from some of the most successful companies in the worlds -- such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others -- the authors have made an exhaustive study of IAM and its implications for today's businesses. They have culled a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets.

Intellectual Property Strategies For The 21st Century Corporation

Author : Lanning G. Bryer
ISBN : 1118095979
Genre : Law
File Size : 67. 46 MB
Format : PDF, ePub, Mobi
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A practical approach to the modern management of intellectual property The world has changed significantly in the past decade, resulting in new behavior and practice related to the ownership and management of intellectual property. This book helps executives, attorneys, accountants, managers, owners, and others understand the legal, technological, economic, and cultural changes that have affected IP ownership and management. It provides case studies, practical examples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers. Provides a practical yet global approach to corporate IP management Serves as a resource for in-house and outside counsel, executives, managers, accountants, consultants and others at mid-size and large corporations Helps professionals navigate the numerous new challenges that have changed the ways in which intellectual property is obtained and managed Details the latest trends in valuation, exploitation, and protection of intellectual property Extensive coverage of the legal, financial, accounting and general business aspects of intellectual property The combined expertise of lawyers, accountants, economists and other business professionals Timely and relevant in view of the global economic recession amidst rampant technological development, this book offers new solutions, practices, policies and strategies as a result of changes in economies and markets, laws, globalization, environment, and public perception.

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