harvesting intangible assets

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Harvesting Intangible Assets

Author : Andrew J. SHERMAN
ISBN : 9780814416990
Genre : Business & Economics
File Size : 41. 33 MB
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Whether you call it 'harvesting intangible assets' or 'intellectual property management,' organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.

Harvesting Intangible Assets

Author : Andrew J. SHERMAN
ISBN : 9780814417003
Genre : Law
File Size : 41. 10 MB
Format : PDF
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Whether you call it “harvesting intangible assets” or “intellectual property management,” organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.

Raising Capital

Author : ANDREW J. SHERMAN
ISBN : 9780814417041
Genre : Business & Economics
File Size : 52. 99 MB
Format : PDF, ePub
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Gone are the days when venture capital groups poured millions into every “next big thing.” Competition is fierce, and only the most viable businesses—and expert fundraising—will reap the capital necessary to drive continuous growth. Packed with tools for building business plans, preparing loan proposals, drafting offering materials, and more, Raising Capital covers every phase of the growth cycle and helps readers navigate the murky waters of capital formation. Whether one’s business is a fledgling start-up, a rapid growth company, or a more established organization, this insider’s guide offers readers the strategies they need to take their business to the next level.Containing checklists, charts, and sample forms, the third edition provides insights on the latest trends in the domestic and global capital markets, an overview of recent developments in federal and state securities laws, and strategies for borrowing money from commercial banks in today’s credit-tightened markets.

Safeguarding Intangible Assets

Author : Michael D. Moberly
ISBN : 9780128006023
Genre : Business & Economics
File Size : 44. 76 MB
Format : PDF
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Safeguarding Intangible Assets provides strategies for preserving and enhancing a company’s intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization’s value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. Safeguarding Intangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs. Offers step-by-step guidelines and best practices for establishing and maintaining an intangible asset protection program Provides intangible asset risk management strategies that preserve the company’s value, revenue, and competitive advantages Shows how to collaboratively build a company culture that anticipates and recognizes intangible asset risks in everyday transactions and operations Strengthens the interface with other departments’ security practices, including IT, management, legal, accounting, finance, and risk management

Crises Of Disengagement

Author : Andrew J. Sherman
ISBN : 159932847X
Genre : Business & Economics
File Size : 41. 76 MB
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DEATH BY DISENGAGEMENT: A COMPELLING CASE FOR ERADICATING THE SILENT KILLER IN YOUR WORKPLACE 51% not engaged, disconnected. 17.5% actively disengaged. More than two-thirds of the US workforce is not engaged. Many of these disengaged employees are within your company. They show up in time and turn the wheels in some way or another until five o'clock rolls around. On the surface, business is running smoothly, but internally, vitality is wilting. What is the remedy? Engagement. And it all starts with you and a change in your corporate culture. Disengagement is serious--in fact, it's lethal to business and morale. And in The Crisis of Disengagement, Andrew J. Sherman stresses to business executives that the people within the company must be reignited to achieve both personal and overall company growth. Quantitative rewards are simply not enough. Learn ways to inspire true joy, pride, and passion in all facets of your company as Sherman explicitly delves into the impact of disengagement in the workplace, backed by his own professional experience, academic research, and consulting-firm reports, further supported by the expertise of the following guest contributors: Bob Rosen, Shelby Scarbrough, Alaina Love, Philip R. Styrlund, Kaihan Krippendorff, and Robert Gappa.

Edison In The Boardroom

Author : Julie L. Davis
ISBN : 9780471217350
Genre : Business & Economics
File Size : 28. 1 MB
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Julie L. Davis and Suzanne Harrison Today's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Up until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a unique new concept is revolutionizing the way companies are getting value from ideas. Instead of incorporating them into products or services, today's innovations may be bartered, licensed or sold in the "idea" stage for tremendous amounts of money. For example, IBM currently receives well over $1 billion in revenue every year from licensing its intellectual property, unrelated to the manufacture of a single product. Today more and more companies are adopting this idea of turning their legal departments, where intellectual property is housed, from cost centers into profit centers. Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets takes an in-depth look at the revolutionary concept of Intellectual asset management (IAM). IAM is changing the way companies all over the world are doing business. In their careers as business consultants, the authors have been privileged to meet individuals who were clearly ahead of their time when it came to realizing value from their companies' innovations. Based on their interactions with the ICM Gathering--an international group of companies who meet several times a year to create, define and benchmark best practices in the area of IAM--the authors have compiled a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets. Incorporating stories and teachings from some of the most successful companies in the worlds -- such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others -- the authors have made an exhaustive study of IAM and its implications for today's businesses. They have culled a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets.

Intellectual Property Strategy

Author : John Palfrey
ISBN : 9780262297998
Genre : Law
File Size : 66. 57 MB
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Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy -- especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property -- patent, copyright, trademark, and trade secret -- and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.

Rembrandts In The Attic

Author : Kevin G. Rivette
ISBN : 0875848990
Genre : Law
File Size : 43. 78 MB
Format : PDF, ePub
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FromForbesandFortuneto theWall Street JournalandHarvard Business Review,the pundits are calling it the next corporate strategy challenge: How to use patents and other intellectual property not just as legal tools but as weapons of business competition. WithRembrandts in the Attic, authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios. Writing engagingly and citing numerous case studies, the authors warn that firms can no longer ignore the growing power of patents in business competition. The competitive battles once fought for control of markets and raw materials are today increasingly being waged over the exclusive rights to new ideas and innovations. Where once executives may have feared that their competitors might out-market or out-produce them, they must now be concerned that rivals-especially in the booming e-commerce sectors of the Internet-may secure exclusive patent rights to the essential technologies or even to the fundamental business concepts that they need to be in business in the first place. Rembrandts in the Atticlifts the veil of secrecy surrounding the use of patents in business competition today, showing how some of the world's most successful firms-market leaders such as Intel and Microsoft, Lucent and Gillette, IBM, and Priceline.com-have used patents to capture and defend markets, outflank rivals, boost bottom-line revenues and shareholder return, and enhance the commercial success of their enterprises. Rembrandts in the Atticis a superb strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends and convergences, uncover the strategies and capabilities of friends and foes alike, and strengthen the competitive efforts of every functional unit in the enterprise, from R&D and marketing to finance, human resources, and mergers and acquisitions. CEOs will learn how to use the authors' patent-enhanced "Grow-Fix-Sell triage" to help them better allocate corporate resources and build a higher growth portfolio of businesses. R&D managers can employ the authors' "IP-3" strategy to help build category-leading products, amplify the branding and marketing efforts devoted to them, and secure the key "choke points" that sustain their product or service advantage. And business development executives will discover how to use patents as competitive intelligence tools to uncover the most attractive M&A opportunities, strengthen valuation and due diligence efforts, and configure asset sales and transfers to greatest advantage. If patents are the "smart bombs" of tomorrow's business wars, thenRembrandts in the Atticis the definitive guide to deploying them for profit and competitive advantage.

High Tech High Touch Customer Service

Author : Micah Solomon
ISBN : 9780814417911
Genre : Business & Economics
File Size : 34. 59 MB
Format : PDF, Mobi
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Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment -- lashing out at those that don't. Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal customer base that allows you to survive and thrive. And High-Tech, High-Touch Customer Service spells out surefire strategies for success in a clear, entertaining, and practical way. Discover: Six major customer trends and what they mean for your business, Eight unbreakable rules for social media customer service, How to effectively address online complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other forums for user generated content, The rising power of self-service and how to design it properly, How to build a company culture that breeds stellar customer service. High-Tech, High-Touch Customer Service reveals inside secrets of wildly successful customer service initiatives, from Internet start-ups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wide -- online and off.

Mergers And Acquisitions From A To Z

Author : Andrew J. Sherman
ISBN : 9780814413838
Genre : Business & Economics
File Size : 66. 86 MB
Format : PDF
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A comprehensive, hands-on resource---now fully revised and updated---the third edition of Mergers and Acquisitions from A to Z shows you how to get M&A deals done right. --

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