lead with a story a guide to crafting business narratives that captivate convince and inspire

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Lead With A Story

Author : Paul Smith
ISBN : 9780814420317
Genre : Business & Economics
File Size : 28. 56 MB
Format : PDF, ePub
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Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: Define culture and values • Engender creativity and innovation • Foster collaboration and build relationships • Provide coaching and feedback • Lead change • And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect. The story matrix included in the book that lists the stories so you can find the right story for the right situation is available online for free download at the author's website, Lead with a Story.

Lead With A Story

Author : Paul Smith
ISBN : 9780814420300
Genre : Business & Economics
File Size : 61. 89 MB
Format : PDF, Docs
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"Features powerful stories for 21 of the toughest challenges businesspeople face"--Jacket.

Lead With A Story

Author : Paul Smith
ISBN : 1621984702
Genre : Communication in management
File Size : 40. 40 MB
Format : PDF, ePub
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Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. "Lead with a Story" contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

Sell With A Story

Author : Paul Smith
ISBN : 9780814437124
Genre : Business & Economics
File Size : 38. 55 MB
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Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to: Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.

Parenting With A Story

Author : Paul Smith
ISBN : 9780814433584
Genre : Family & Relationships
File Size : 67. 44 MB
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Tell a young person what to do—play fair, be yourself, stick to the task at hand—and most will tune you out. But show them how choices and consequences play out in the real world, with real people, and the impact will be far more profound. Parenting with a Story gathers 101 narratives from people around the world and from all walks of life, reflecting unexpected moments of clarity about who they are and how they should treat others. The lessons illuminate the power of character—integrity, curiosity, creativity, grit, kindness, patience, gratitude, and more—to prepare us for anything. Sometimes heart-wrenching, sometimes funny, always compelling, these stories impart wisdom and help steer choices about: Resisting peer pressure • Remaining open-minded • Being humble • Making courageous decisions • Standing by their word • Bouncing back from failure • Showing compassion • Picking friends wisely • And more Stories help shape who we are and who we aspire to become. Share these, discuss them, and watch your child grow into the adult you’ll be proud of. Bonus in the eBook: a forty-page set of suggested discussion questions. The story matrix included in the eBook that lists all 101 stories for easy reference is available online at the author’s site: Lead with a Story.

Business Storytelling For Dummies

Author : Karen Dietz
ISBN : 9781118730171
Genre : Business & Economics
File Size : 71. 5 MB
Format : PDF, Kindle
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Use storytelling to influence people and move them to action Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies can help you do this—and more. Pre-order your copy today through Amazon! Discover: Expert advice with real-world examples Proven case studies, tips, and templates How to get results by capturing, crafting, telling stories, and more

Hooked

Author : Gabrielle Dolan
ISBN : 9781118637654
Genre : Business & Economics
File Size : 56. 6 MB
Format : PDF, Mobi
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How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.

Stories For Work

Author : Gabrielle Dolan
ISBN : 9780730343271
Genre : Business & Economics
File Size : 68. 5 MB
Format : PDF
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Learn the science and master the art of telling a great story Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer in business; whether tragedy, triumph, tension or transition, a good story can captivate the listener and help you achieve your goals. In this book, author Gabrielle Dolan draws from a decade of training business leaders in storytelling to show you what works, why it works, when it works best and what never works. You'll learn how to create your own stories — authentically yours, crafted to attain your goal — and develop an instinct for sharing when the time is right. In-depth case studies feature real-world people in real-world businesses, showing how storytelling has changed the way they work, motivate and lead — providing clear examples of the power of this enormously effective skill. Storytelling gives you an edge. Whether you're after a promotion, a difficult client, a big sale or leading through transition, a great story can help you smooth the road and seal the deal. This book is your personal coach for masterful storytelling, with expert guidance and lessons learned from real-world business leaders. Learn why storytelling grabs attention and helps your message get through Master the four types of stories used in business settings Infuse your stories with the personal to highlight your vision and values Craft a selection of stories to pull out at pivotal business moments The oral tradition has ancient roots that unite all humans, and despite our myriad modern distractions, we still respond to a well-told story. Stories for Work helps you put this dynamic to work for you in any business scenario.

Whoever Tells The Best Story Wins

Author : Annette Simmons
ISBN : 9780814400845
Genre : Business & Economics
File Size : 75. 95 MB
Format : PDF, Mobi
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Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element...often delivered simply and personally through the telling of stories. This book shows readers how to use personal stories to get their ideas across and create meaningful connections between themselves and their audience. Moving beyond the usual speech-openers or ice-breakers, the book gives readers a process for finding, developing, and using their own stories, including how to: * gain people's trust * use six different kinds of stories * shift from everyday thinking into story thinking * help shape group decisions and actions. Filled with enlightening anecdotes, this practical guide gives readers the tools they need to persuade, inspire, and influence others through the power of story.

Lead Like Reagan

Author : Dan Quiggle
ISBN : 9781118928479
Genre : Business & Economics
File Size : 75. 56 MB
Format : PDF, ePub, Docs
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A first-hand account of Ronald Reagan's leadership style, with personal insight and practical application. Lead Like Reagan is a guide to more effective leadership, inspired by the Great Communicator himself. Drawing upon his time serving Ronald Reagan, author Dan Quiggle relates lessons learned first-hand from his front row seat to history. Using Reagan and other prominent business leaders as examples, Quiggle illustrates what leadership looks like at the highest levels, why such leadership is effective, and how it can be successfully emulated. Readers will learn strategies to motivate, communicate, and inspire, forming a unique leadership template with personal application. Sitting at the feet of greatness and personally observing what Ronald Reagan did and said, made an indelible mark on Dan's own personal leadership style, shaping his thoughts about the key traits and actions of great leaders. In Lead Like Reagan, readers gain insight into both the personal attributes and leadership traits which are required to lead with vision, excellence, and impact. Practical advice and inspiring vision provide a template to: Assemble the right people to form a successful team Earn loyalty and commitment from others Lead by example to model excellence Manage crises by finding the opportunity in the midst of challenge Leave a lasting legacy of optimism and inspiration Leadership is a process of continual growth and Ronald Reagan provides an inspiring example. Lead Like Reagan is a meaningful and memorable guide to leadership, forging a framework for inspiring greatness and achieving success.

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