lead with a story a guide to crafting business narratives that captivate convince and inspire

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Lead With A Story

Author : Paul Smith
ISBN : 9780814420317
Genre : Business & Economics
File Size : 28. 76 MB
Format : PDF, Kindle
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Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: Define culture and values • Engender creativity and innovation • Foster collaboration and build relationships • Provide coaching and feedback • Lead change • And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect. The story matrix included in the book that lists the stories so you can find the right story for the right situation is available online for free download at the author's website, Lead with a Story.

The Leader S Guide To Storytelling

Author : Denning
ISBN : 078797675X
Genre : Business & Economics
File Size : 65. 45 MB
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In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.

Storytelling In Business

Author : Janis Forman
ISBN : 9780804784955
Genre : Business & Economics
File Size : 33. 83 MB
Format : PDF, Kindle
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Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance—a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives. To show the reach of storytelling, Forman conducted 140 interviews with professionals ranging from CEOs in small and thriving firms, to corporate communication and digital media experts, to filmmakers—arguably the world experts in visual storytelling. She draws out specific lessons learned, and shows how to employ the road-tested strategies demonstrated by these leaders. Although this book focuses on storytelling in the context of business, Forman takes inspiration from narratives in literature and film, philosophical and social thought, and relevant concepts from a variety of other disciplines to instruct the reader on how to develop truly authentic and meaningful tales to drive success. A final chapter brings readers back to square one: the development of their own "signature story." This book is a pioneering work that guides us beyond the pressure and noise of daily organizational life to influence people in a sustained, powerful way. It teaches us to be fluent storytellers who succeed by mastering this vital skill.

Hooked

Author : Gabrielle Dolan
ISBN : 9781118637654
Genre : Business & Economics
File Size : 56. 59 MB
Format : PDF, Kindle
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How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.

Whoever Tells The Best Story Wins

Author : Annette Simmons
ISBN : 0814409148
Genre : Business & Economics
File Size : 39. 1 MB
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Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element...often delivered simply and personally through the telling of stories. This book shows readers how to use personal stories to get their ideas across and create meaningful connections between themselves and their audience. Moving beyond the usual speech-openers or ice-breakers, the book gives readers a process for finding, developing, and using their own stories, including how to: Gain people's trust Use six different kinds of stories Shift from everyday thinking into story thinking Help shape group decisions and actions. Filled with enlightening anecdotes, this practical guide gives readers the tools they need to persuade, inspire, and influence others through the power of story.

Business Storytelling For Dummies

Author : Karen Dietz
ISBN : 9781118661215
Genre : Business & Economics
File Size : 43. 68 MB
Format : PDF, ePub, Docs
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Learn how to harness the power of a good story to influence prospects, customers, colleagues, team members, sponsors, and funders. With storytelling, you can tap into their imaginations and translate sterile facts and stagnant case studies into exciting concepts they can identify with.

Around The Corporate Campfire

Author : Evelyn Clark
ISBN : 9781932863048
Genre : Business & Economics
File Size : 75. 36 MB
Format : PDF
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Stories That Move Mountains

Author : Martin Sykes
ISBN : 9781118424001
Genre : Computers
File Size : 31. 21 MB
Format : PDF, ePub
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Learn how to use stories and visuals to make top–notch presentations It′s called CAST (Content, Audience, Story, & Tell) and it′s been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft presentation experts, you can learn how to use this amazing process to create and make high–impact presentations in your own organization. The book helps you build complete visual stories, step by step, by using the CAST method to first create a Story Map and from there, a compelling presentation. It includes sample Story Maps, templates, practical success stories, and more. You′ll discover how to go beyond PowerPoint slides to create presentations that influence your peers and effect change. Explains the secrets of making presentations and effecting change using CAST to create Story Maps and from there, high–impact and visual presentations that tell a story Covers how to apply a range of techniques and what the results look like, using screenshots of presentations, one page hand outs, and basic delivery with whiteboards Coauthored by Microsoft experts and a visual design guru who have years of experience training professionals in these methods Includes sample Story Maps, templates, practical success stories, and more Learn how to sell your ideas and trigger change in your company with Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations.

Power Stories

Author : Valerie Khoo
ISBN : 9781118387542
Genre : Business & Economics
File Size : 60. 38 MB
Format : PDF, ePub, Mobi
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Learn to tell stories that have the power to inspire, motivate, and sell Storytelling in business is a skill that's rarely taught—and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply human connection, and Power Stories: The 8 Stories You Must Tell to Build an Epic Business gives readers the skills they need to master this lost art to make sales and seal deals. Whether it's in person or online, storytelling is an influential and persuasive tool. This book reveals how to discover the stories sitting under your nose and harness them for your business. From power stories readers need to know to how to turn prospects into customers, and customers into raving fans, the book covers exactly how and when to employ the power of storytelling, and is packed with proven strategies and real-life examples that bring the key concepts to life. Explains why storytelling is the ultimate tool for business success, revealing the 8 stories that any professional needs to be able to tell Includes proven strategies, tools, and techniques for mastering the lost art of storytelling in the business world, including the use of online tools and platforms Features real-life examples of businesses and entrepreneurs from around the world who have used storytelling to grow and thrive Written by Valerie Khoo, a respected small business commentator and successful entrepreneur, Power Stories gives professionals everywhere the tools they need to craft and tell great stories to create a competitive advantage.

Sketching User Experiences

Author : Saul Greenberg
ISBN : 9780123819598
Genre : Computers
File Size : 57. 73 MB
Format : PDF, ePub, Docs
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In Sketching User Experiences: The Workbook, you will learn, through step-by-step instructions and exercises, various sketching methods that will let you express your design ideas about user experiences across time. Collectively, these methods will be your sketching repertoire: a toolkit where you can choose the method most appropriate for developing your ideas, which will help you cultivate a culture of experience-based design and critique in your workplace. Features standalone modules detailing methods and exercises for practitioners who want to learn and develop their sketching skills Extremely practical, with illustrated examples detailing all steps on how to do a method Excellent for individual learning, for classrooms, and for a team that wants to develop a culture of design practice Perfect complement to Buxton's Sketching User Experience or any UX text

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