max e marketing in the net future the seven imperatives for outsmarting the competition

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Max E Marketing In The Net Future

Author : Stan Rapp
ISBN : UVA:X004476312
Genre : Business & Economics
File Size : 52. 65 MB
Format : PDF, Kindle
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Two bestselling authors and business visionaries reveal a one-to-one marketing concept tailor-made for the networked economy, and describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.

Summary Max E Marketing In The Net Future

Author : BusinessNews Publishing
ISBN : 9782511016107
Genre : Business & Economics
File Size : 28. 74 MB
Format : PDF
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The must-read summary of Stan Rapp and Chuck Martin's book: "Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy". This complete summary of the ideas from Stan Rapp and Chuck Martin's book "Max-e-Marketing in the Net Future" shows that every company needs to understand the concept of max-e-marketing and apply it in order to focus on profits and create more added-value for customers. In their book, the authors explain max-e-marketing by focusing on three main areas: establishing good relationships, good experiences and accumulating value by accumulating the value of those relationships. This summary demonstrates how each of these areas can be improved to ensure that you are a market leader for years to come. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Max-e-Marketing in the Net Future" and find out how you can make sure you don't get left behind.

Understanding New Media

Author : Kim H. Veltman
ISBN : 9781552381540
Genre : Computers
File Size : 41. 85 MB
Format : PDF
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This book outlines the development currently underway in the technology of new media and looks further to examine the unforeseen effects of this phenomenon on our culture, our philosophies, and our spiritual outlook. The digital revolution is something fundamentally different from simply the introduction of yet another medium to our culture: it marks a paradigm shift in our relation to all media, to all our senses, all our expressions. The new media are transforming our definitions of culture and knowledge and transcending barriers in ways that will have lasting implications for generations to come.

The Guru Guide To Marketing

Author : Joseph H. Boyett
ISBN : 9780471434269
Genre : Business & Economics
File Size : 88. 84 MB
Format : PDF, ePub, Mobi
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Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range of ideas and practices.

Marketing Communications

Author : Patrick de Pelsmacker
ISBN : 0273706934
Genre : Advertising
File Size : 20. 95 MB
Format : PDF, Mobi
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Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.

Marketing Communicatie

Author : Patrick de Pelsmacker
ISBN : 9043009679
Genre : Communication in marketing
File Size : 85. 15 MB
Format : PDF, ePub, Mobi
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Maximarketing

Author : Stan Rapp
ISBN : 0452262380
Genre : Business & Economics
File Size : 90. 16 MB
Format : PDF, ePub, Mobi
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Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective

Designing Brand Identity

Author : Alina Wheeler
ISBN : 9781118418741
Genre : Design
File Size : 86. 25 MB
Format : PDF, ePub, Mobi
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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

The Irresistible Offer

Author : Mark Joyner
ISBN : 1118040538
Genre : Business & Economics
File Size : 20. 7 MB
Format : PDF, ePub
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Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer. "The Irresistible Offer is the missing link in many marketing books." —Joe Sugarman, Chairman, BluBlocker Corporation "The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process." —John Du Cane, CEO, Dragon Door Publications, Inc. "As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point." —Howard Berg, "The World's Fastest Reader" "I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years." —Dr. Joe Vitale, author of The Attractor Factor "If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business." —Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show

Destination Branding

Author : Nigel Morgan
ISBN : 9781136411090
Genre : Business & Economics
File Size : 66. 44 MB
Format : PDF, Mobi
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In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

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