max e marketing in the net future the seven imperatives for outsmarting the competition

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Summary Max E Marketing In The Net Future

Author : BusinessNews Publishing
ISBN : 9782511016107
Genre : Business & Economics
File Size : 51. 72 MB
Format : PDF, ePub
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The must-read summary of Stan Rapp and Chuck Martin's book: "Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy". This complete summary of the ideas from Stan Rapp and Chuck Martin's book "Max-e-Marketing in the Net Future" shows that every company needs to understand the concept of max-e-marketing and apply it in order to focus on profits and create more added-value for customers. In their book, the authors explain max-e-marketing by focusing on three main areas: establishing good relationships, good experiences and accumulating value by accumulating the value of those relationships. This summary demonstrates how each of these areas can be improved to ensure that you are a market leader for years to come. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Max-e-Marketing in the Net Future" and find out how you can make sure you don't get left behind.

Max E Marketing In The Net Future

Author : Stan Rapp
ISBN : UVA:X004476312
Genre : Business & Economics
File Size : 29. 82 MB
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Two bestselling authors and business visionaries reveal a one-to-one marketing concept tailor-made for the networked economy, and describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.

Understanding New Media

Author : Kim H. Veltman
ISBN : 9781552381540
Genre : Computers
File Size : 65. 55 MB
Format : PDF, Kindle
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This book outlines the development currently underway in the technology of new media and looks further to examine the unforeseen effects of this phenomenon on our culture, our philosophies, and our spiritual outlook. The digital revolution is something fundamentally different from simply the introduction of yet another medium to our culture: it marks a paradigm shift in our relation to all media, to all our senses, all our expressions. The new media are transforming our definitions of culture and knowledge and transcending barriers in ways that will have lasting implications for generations to come.

The Guru Guide To Marketing

Author : Joseph H. Boyett
ISBN : 9780471434269
Genre : Business & Economics
File Size : 73. 50 MB
Format : PDF
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Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range of ideas and practices.

Marketing Communicatie

Author : Patrick de Pelsmacker
ISBN : 9043009679
Genre : Communication in marketing
File Size : 71. 81 MB
Format : PDF, ePub
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Designing Brand Identity

Author : Alina Wheeler
ISBN : 9781118418741
Genre : Design
File Size : 20. 73 MB
Format : PDF, Kindle
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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Maximarketing

Author : Stan Rapp
ISBN : 0452262380
Genre : Business & Economics
File Size : 52. 9 MB
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Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective

This Changes Everything

Author : Naomi Klein
ISBN : 9781451697384
Genre : Business & Economics
File Size : 45. 50 MB
Format : PDF, Mobi
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Explains why the environmental crisis should lead to an abandonment of "free market" ideologies and current political systems, arguing that a massive reduction of greenhouse emissions may offer a best chance for correcting problems.

Total Relationship Marketing

Author : Evert Gummesson
ISBN : 9780750686334
Genre : Business & Economics
File Size : 44. 68 MB
Format : PDF, ePub
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This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - parts of marketing but are currently undergoing dramatic change. A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. The book effects a dramatic shift in the fundamentals of marketing thought, with the author's refined model of thirty relationships, the 30Rs, presenting a sophisticated and cogent challenge to the traditional 4Ps schema. Previous editions were widely praised as breakthrough texts in the field, combining incisive and searching analysis with an accessible and pragmatic approach to putting the theory to work. This third edition is the first book on relationship marketing and CRM to integrate the ongoing evolution in marketing through the service-dominant logic, lean consumption and the customer's value chain, the augmented role of the customer in value creation, the increasing importance of customer-to-customer (C2C) interaction, network-based many-to-many marketing, and marketing accountability and metrics. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects. Further, customer-centricity is suggested to be broadened to balanced centricity, a trade-off between the needs of all stakeholders of a network of relationships. Examples, cases, concepts and references have been updated. Highly informative, practical in style and packed with illustrations from real companies, Total Relationship Marketing is an essential resource for all serious marketing practitioners as well as undergraduate and postgraduate students. * Updated 3rd edition contains new examples, cases and references throughout and has improved features for students, including questions for discussion and end-of-chapter summaries * Topical aspects of Customer Relationship Management (CRM) is a key feature throughout * Comprehensive coverage of e-business, one-to-one marketing and revised sections on metrics and networks

Flame Of Sevenwaters A Sevenwaters Novel 6

Author : Juliet Marillier
ISBN : 9781743348611
Genre : Fiction
File Size : 34. 16 MB
Format : PDF
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The fifth book in the epic and compulsively readable Sevenwaters series "Yet another triumph from Marillier" The Weekend West Going home can be the hardest thing of all... When Maeve, twenty year old daughter of Lord Sean of Sevenwaters, accompanies a skittish horse back to Erin, she must confront her demons. For Maeve carries the legacy of a childhood fire in her crippled hands. She has lived with her aunt in Britain for ten years, developing a special gift for gentling difficult animals. Maeve arrives home to find Sevenwaters in turmoil. The forest surrounding her father's keep also has uncanny inhabitants, including a community of Fair Folk. Now the fey prince Mac Dara has become desperate to see his only son return to the Otherworld to rule after him. To force Sean's hand, Mac Dara has made innocent travellers on the Sevenwaters border disappear, and now their bodies are appearing one by one in bizarre circumstances. Mac Dara's malign activities must be stopped. But how? What human army can defeat a force with magic at its fingertips? Maeve's gift with animals earns her respect at Sevenwaters. She bonds with her enigmatic small brother, Finbar, his druid tutor Luachan, and two stray dogs. When Maeve discovers the body of one of the missing men, she and Finbar are drawn into a journey where the stakes are high: they may bring about the end of Mac Dara's reign, or suffer a hideous death. For Maeve, success may lead to a future she has not dared to believe possible. Shortlisted for the Aurealis Award for Best Fantasy Novel Fans of Marion Zimmer Bradley, Isobelle Carmody and Robin Hobb will love Juliet Marillier.

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