max e marketing in the net future the seven imperatives for outsmarting the competition

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Max E Marketing In The Net Future

Author : Stan Rapp
ISBN : UVA:X004476312
Genre : Business & Economics
File Size : 61. 34 MB
Format : PDF, Kindle
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Two bestselling authors and business visionaries reveal a one-to-one marketing concept tailor-made for the networked economy, and describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.

Summary Max E Marketing In The Net Future

Author : BusinessNews Publishing
ISBN : 9782511016107
Genre : Business & Economics
File Size : 87. 48 MB
Format : PDF, Kindle
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The must-read summary of Stan Rapp and Chuck Martin's book: "Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy". This complete summary of the ideas from Stan Rapp and Chuck Martin's book "Max-e-Marketing in the Net Future" shows that every company needs to understand the concept of max-e-marketing and apply it in order to focus on profits and create more added-value for customers. In their book, the authors explain max-e-marketing by focusing on three main areas: establishing good relationships, good experiences and accumulating value by accumulating the value of those relationships. This summary demonstrates how each of these areas can be improved to ensure that you are a market leader for years to come. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Max-e-Marketing in the Net Future" and find out how you can make sure you don't get left behind.

Understanding New Media

Author : Kim H. Veltman
ISBN : 9781552381540
Genre : Computers
File Size : 34. 83 MB
Format : PDF, ePub, Docs
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This book outlines the development currently underway in the technology of new media and looks further to examine the unforeseen effects of this phenomenon on our culture, our philosophies, and our spiritual outlook. The digital revolution is something fundamentally different from simply the introduction of yet another medium to our culture: it marks a paradigm shift in our relation to all media, to all our senses, all our expressions. The new media are transforming our definitions of culture and knowledge and transcending barriers in ways that will have lasting implications for generations to come.

The Guru Guide To Marketing

Author : Joseph H. Boyett
ISBN : 9780471434269
Genre : Business & Economics
File Size : 38. 80 MB
Format : PDF
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Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range of ideas and practices.

Marketing Communications

Author : Patrick de Pelsmacker
ISBN : 0273706934
Genre : Advertising
File Size : 43. 86 MB
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Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.

Marketing Communicatie

Author : Patrick de Pelsmacker
ISBN : 9043009679
Genre : Communication in marketing
File Size : 83. 41 MB
Format : PDF, Mobi
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Maximarketing

Author : Stan Rapp
ISBN : 0452262380
Genre : Business & Economics
File Size : 41. 24 MB
Format : PDF, Docs
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Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective

Destination Branding

Author : Nigel Morgan
ISBN : 9781136411090
Genre : Business & Economics
File Size : 62. 60 MB
Format : PDF, ePub, Mobi
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In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

Can T You Get Along With Anyone

Author : Allan C. Weisbecker
ISBN : 9780979711701
Genre : Biography & Autobiography
File Size : 90. 42 MB
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When Allan Weisbecker penned the last sentence of IN SEARCH OF CAPTAIN ZERO, most readers assumed the full scope of the tale had been told. But apparently, life had other plans. In his latest offering, CAN'T YOU GET ALONG WITH ANYONE?, Weisbecker chronicles the bizarre and convoluted circumstances that drove him from his adopted home in Costa Rica.

Outsmarting The Competition

Author : John J. McGonagle
ISBN : 0942061047
Genre : Business & Economics
File Size : 21. 89 MB
Format : PDF, ePub
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Provides advice for businesses on finding and using legal, publicly available competitive information on other firms in the industry

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