mobilized an insider s guide to the business and future of connected technology

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Mobilized

Author : SC Moatti
ISBN : 9781626567429
Genre : Business & Economics
File Size : 41. 70 MB
Format : PDF, Docs
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Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day “gold rush.” More than a book on technology, this is a book about human nature and what matters most to us. Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. Her Body Rule dictates that mobile products must appeal to our sense of beauty—but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products. Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now.

Mobilize

Author : Rana Sobhany
ISBN : 9781593156466
Genre : Business & Economics
File Size : 29. 68 MB
Format : PDF, ePub
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Provides information for developing applications for the iPhone, iPod Touch, and iPad and covers topics such as market research, design, and marketing.

Mobile Marketing

Author : Daniel Rowles
ISBN : 9780749469399
Genre : Business & Economics
File Size : 65. 73 MB
Format : PDF, Docs
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Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development, social media and location-based services - and information on how to exploit the software to boost marketing, communications and advertising strategies. It explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies such as Sony, L'Oreal and Ernst & Young which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.

The Transformational Consumer

Author : Tara-Nicholle Nelson
ISBN : 9781626568853
Genre : Business & Economics
File Size : 64. 36 MB
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The Transformational Consumer They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages. They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Her Transformational Consumer insights powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her time there. Nelson takes readers on a hero's journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, Tara issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers' problems. Nelson uses stories and cases studies from every industry to guide readers through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture. The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation. When a company reorients every initiative to serve Transformational Consumers, it kick-starts a lifelong love affair with its customers—a love affair that results in unprecedented revenue growth, product innovation, and employee engagement.

Hooked

Author : Nir Eyal
ISBN : 9780698190665
Genre : Business & Economics
File Size : 84. 92 MB
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How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Headtrash

Author : Tish Squillaro
ISBN : 9781937110512
Genre : Business & Economics
File Size : 89. 89 MB
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Examines thought and emotional tendencies that hinder a leader's ability to responsd to business issues in a productive and personal way and shows readers how to change their behavior to become better leaders.

The Mobile Mind Shift

Author : Ted Schadler
ISBN : 0991361008
Genre : Business & Economics
File Size : 21. 86 MB
Format : PDF, ePub
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Mobile has reprogrammed your customers' brains. Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift -- the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment -- the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You'll learn how to: * Find your customer's most powerful mobile moments with a mobile moment audit. * Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. * Manufacture mobile moments as Krispy Kreme does -- it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. * Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. * Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It's how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You'll need your own mobile mind shift to respond.

Mobilized Marketing

Author : Jeff Hasen
ISBN : 9781118243268
Genre : Business & Economics
File Size : 34. 95 MB
Format : PDF, Kindle
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Featuring insights from bold industry visionaries and fellow mobile pioneers, as well as examples from more than 130,000 campaigns developed by mobile marketing leader Hipcricket, this guide reveals how to successfully mobilize marketing programs to reach new heights of success.

Digital Humanitarians

Author : Patrick Meier
ISBN : 9781482248401
Genre : Computers
File Size : 26. 84 MB
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The overflow of information generated during disasters can be as paralyzing to humanitarian response as the lack of information. This flash flood of information—social media, satellite imagery and more—is often referred to as Big Data. Making sense of this data deluge during disasters is proving an impossible challenge for traditional humanitarian organizations, which explains why they’re turning to Digital Humanitarians. Who exactly are these Digital Humanitarians and how do they make sense of Big Data? Digital Humanitarians: How Big Data Is Changing the Face of Humanitarian Response answers this question. Digital Humanitarians are you, me, all of us—volunteers, students and professionals from the world over and from all walks of life. What do they share in common? They desire to make a difference, and they do by rapidly mobilizing online in collaboration with international humanitarian organizations. In virtually real-time, they make sense of vast volumes of social media, SMS and imagery captured from satellites and UAVs to support relief efforts worldwide. How? They craft and leverage ingenious crowdsourcing solutions with trail-blazing insights from artificial intelligence. This book charts the sudden and spectacular rise of Digital Humanitarians by sharing their remarkable, real-life stories, highlighting how their humanity coupled with innovative solutions to Big Data is changing humanitarian response forever. Digital Humanitarians will make you think differently about what it means to be humanitarian and will invite you to join the journey online.

Sprint

Author : Jake Knapp
ISBN : 9781501121777
Genre : Business & Economics
File Size : 20. 24 MB
Format : PDF, Mobi
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NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER “Sprint offers a transformative formula for testing ideas that works whether you’re at a startup or a large organization. Within five days, you’ll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes.” —Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough problems, proven at more than a hundred companies. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

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