mobilized an insider s guide to the business and future of connected technology

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Mobilized

Author : SC Moatti
ISBN : 9781626567429
Genre : Business & Economics
File Size : 68. 81 MB
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Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day “gold rush.” More than a book on technology, this is a book about human nature and what matters most to us. Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. Her Body Rule dictates that mobile products must appeal to our sense of beauty—but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products. Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now.

The Art Of Mobile Persuasion

Author : Jeff Hasen
ISBN : 0986148334
Genre :
File Size : 77. 5 MB
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Inside Terrorism

Author : Bruce Hoffman
ISBN : 9780231126991
Genre : Political Science
File Size : 45. 78 MB
Format : PDF
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In this revised edition, the author analyzes the new adversaries, motivations, and tactics of global terrorism that have emerged in recent years, focusing specifically on how Al Qaeda has changed since 9/11; the reasons behind its resiliency, resonance, and longevity; and its successful use of the Internet and videotapes to build public support and gain new recruits. He broadens the discussion by evaluating the potential repercussions of the Iraqi insurgency, the use of suicide bombers, terrorist exploitation of new communications media, and the likelihood of a chemical, biological, radiological, or nuclear terrorist strike. Looking at the U.S., he reconsiders the Timothy McVeigh case and the threats posed by American Christian white supremacists and abortion opponents as well as those posed by militant environmentalists and animal rights activists. He argues that the attacks on the World Trade Center fundamentally transformed the West's view of the terrorist threat.

Hooked

Author : Nir Eyal
ISBN : 9780698190665
Genre : Business & Economics
File Size : 48. 21 MB
Format : PDF, ePub
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How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

People Get Ready

Author : Robert McChesney
ISBN : 9781568585222
Genre : Political Science
File Size : 54. 60 MB
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Humanity is on the verge of its darkest hour—or its greatest moment The consequences of the technological revolution are about to hit hard: unemployment will spike as new technologies replace labor in the manufacturing, service, and professional sectors of an economy that is already struggling. The end of work as we know it will hit at the worst moment imaginable: as capitalism fosters permanent stagnation, when the labor market is in decrepit shape, with declining wages, expanding poverty, and scorching inequality. Only the dramatic democratization of our economy can address the existential challenges we now face. Yet, the US political process is so dominated by billionaires and corporate special interests, by corruption and monopoly, that it stymies not just democracy but progress. The great challenge of these times is to ensure that the tremendous benefits of technological progress are employed to serve the whole of humanity, rather than to enrich the wealthy few. Robert W. McChesney and John Nichols argue that the United States needs a new economy in which revolutionary technologies are applied to effectively address environmental and social problems and used to rejuvenate and extend democratic institutions. Based on intense reporting, rich historical analysis, and deep understanding of the technological and social changes that are unfolding, they propose a bold strategy for democratizing our digital destiny—before it’s too late—and unleashing the real power of the Internet, and of humanity.

Socialized

Author : Mark Fidelman
ISBN : 9781351860758
Genre : Business & Economics
File Size : 27. 91 MB
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Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a talent pool capable of adjusting to the next wave of technology around the corner. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around technology. Socialized! represents a "playbook" on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help leaders motivate employees throughout the organization to adopt a "social" mindset, ensuring success against the competition.

Mobilizing Inclusion

Author : Lisa Garcia Bedolla
ISBN : 9780300167399
Genre : Political Science
File Size : 48. 66 MB
Format : PDF, Kindle
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Which get-out-the-vote efforts actually succeed in ethnoracial communities—and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others don’t. Exploring and comparing a wide variety of efforts targeting ethnoracial voters, Lisa García Bedolla and Melissa R. Michelson present a new theoretical frame—the Social Cognition Model of voting, based on an individual’s sense of civic identity—for understanding get-out-the-vote effectiveness. Their book will serve as a useful guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.

Connected For Health

Author : Louise L. Liang
ISBN : 9780470639375
Genre : Medical
File Size : 49. 78 MB
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Kaiser Permanente has implemented the largest nongovernmental electronic health record in the world, serving more than 8.6 million Kaiser Permanente members. Called KP HealthConnect, its impact on patient care outcomes, efficiency, safety, and patient engagement and satisfaction already is of intense interest throughout the health care industry. In this volume, Louise L. Liang, MD, who led the massive KP HealthConnect implementation, collects lessons learned from the organization's successful deployment strategy and highlights ways in which the new technological tools are changing and improving - the health care provided to patients and the operations and culture of the organization. Advance praise for Connected for Health "Health care transformation requires leadership and innovation. Connected for Health clearly shows there is no shortage of either at Kaiser Permanente. This is a must read for policy makers and practitioners as the lessons are of critical value if we are to achieve quality, affordable care for Americans." —H. Stephen Lieber, president and CEO, Healthcare Information and Management Systems Society "Connected for Health shares what Kaiser Permanente has learned so far in tapping the vast potential of electronic health records to improve care and expand the frontiers of medical research. It is a journey that should be of great interest to policy leaders in the United States and around the world." —Karen Davis, president, The Commonwealth Fund "This book is destined to become an important part of the critical dialogue on what reforming our health care system really means." —James J. Mongan, MD, Professor of Health Care Policy and Social Medicine, Harvard Medical School "Connected for Health shows how KP HealthConnect is facilitating great team-based care, getting quality right every time, getting patients activated, and freeing caregivers to connect as true healers with their patients." —Margaret E. O'Kane, president, National Committee for Quality Assurance "Effective implementation and use of health information technology is critical to improving the quality, safety, and affordability of health care. This book provides a great opportunity for others to learn from Kaiser Permanente's pioneering efforts." —Janet M. Corrigan, president and CEO, National Quality Forum

Ahead Of The Curve

Author : Steven J. Stowell
ISBN : 9780972462730
Genre : Critical thinking
File Size : 55. 5 MB
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This book is for anyone who wants to be on track, in control, and prepared for the future. Through real life experiences, illustrated examples, and straightforward activities and tools, this book will enlighted readers; cause them to think, plan and act more strategically at the individual level and on the front lines of work.

Whole Body Vibration

Author :
ISBN : 0989066207
Genre : Energy medicine
File Size : 34. 96 MB
Format : PDF, Kindle
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The benefits of whole body vibration, and how to best use it to improve health.

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