relevance making stuff that matters

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Relevance

Author : Tim Manners
ISBN : 9781440634611
Genre : Business & Economics
File Size : 51. 46 MB
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After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance. Manners shares how the best of the best create solutions to their customers’ problems and help them live happier lives. You’ll learn how: Levi’s reasserted relevance when it created wardrobe solutions for men. Dunkin’ Donuts stopped trying to mimic the look and feel of Starbucks and found success by delivering a simple, quick cup of joe. Hasbro reinvented board games for today’s time-pressed consumers. Kleenex’s new germ-fighting tissues helped keep the company relevant by turning a useful product into a necessary one. Staples stopped wasting its shoppers’ time with extraneous products. Nintendo’s simple design for the Wii appealed to consumers of all ages and game designers alike, allowing it to outsell its competitors. The path to sustainable growth for your brand begins with designing meaningful solutions and providing them when and where people need them most. Relevance will teach you how to become—and remain—indispensable.

Student Relevance Matters

Author : Mickey Kolis
ISBN : 9781607099178
Genre : Education
File Size : 40. 98 MB
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The Revenge Of Analog

Author : David Sax
ISBN : 9781610395724
Genre : Business & Economics
File Size : 63. 22 MB
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One of Michiko Kakutani's (New York Times) top ten books of 2016 A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog. David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas. Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life-and the robust future of the real world outside it.

Making Social Science Matter

Author : Bent Flyvbjerg
ISBN : 052177568X
Genre : Social Science
File Size : 32. 57 MB
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New approach demonstrating how social science can be successful, focusing on context, values, and power.

Book Review Index 2009

Author : Dana Ferguson
ISBN : 1414419120
Genre : Language Arts & Disciplines
File Size : 51. 14 MB
Format : PDF, Kindle
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What Matters Now

Author : Gary Hamel
ISBN : 9781118219089
Genre : Business & Economics
File Size : 37. 76 MB
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This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it—to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work. Leaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary: Business newspapers decrying the state of capitalism. Once-innovative companies struggling to save off senescence. Next gen employees shunning blue chips for social start-ups. Corporate miscreants getting pilloried in the blogosphere. Entry barriers tumbling in what were once oligopolistic strongholds. Hundred year-old business models being rendered irrelevant overnight. Newbie organizations crowdsourcing their most creative work. National governments lurching towards bankruptcy. Investors angrily confronting greedy CEOs and complacent boards. Newly omnipotent customers eagerly wielding their power. Social media dramatically transforming the way human beings connect, learn and collaborate. Obviously, there are lots of things that matter now. But in a world of fractured certainties and battered trust, some things matter more than others. While the challenges facing organizations are limitless; leadership bandwidth isn't. That's why you have to be clear about what really matters now. What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. In doing so he presents an essential agenda for leaders everywhere who are eager to... move from defense to offense reverse the tide of commoditization defeat bureaucracy astonish their customers foster extraordinary contribution capture the moral high ground outrun change build a company that's truly fit for the future Concise and to the point, the book will inspire you to rethink your business, your company and how you lead.

Dark Matter And The Dinosaurs

Author : Lisa Randall
ISBN : 9781448192229
Genre : Science
File Size : 36. 92 MB
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66 million years ago, a ten-mile-wide object from outer space hurtled into the Earth at incredible speed. The impact annihilated the dinosaurs, along with three-quarters of the other species on the planet. But what if this catastrophe was the sign of something greater: an opening vista onto the interconnectedness of the universe itself? This is the story of the astounding forces that underpin our existence; a horizon-expanding tour of the cosmos that unifies what we know about the universe with new thinking. From the far-flung reaches of space, the makeup of the universe and our solar system's place within it, to the mysterious and elusive stuff of dark matter and how it affects life here on Earth.

Breakfast At The Victory

Author : James P. Carse
ISBN : 9780061860164
Genre : Philosophy
File Size : 65. 56 MB
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"This was true mystical vision. This I could never have anticipated. But I knew that we were both on the same galactic journey into the great void that contains us all. I was standing before a boundlessness that could swallow the stars in a heartbeat."--from Breakfast at the Victory

Vinyl

Author : Dominik Bartmanski
ISBN : 9780857856586
Genre : Social Science
File Size : 33. 47 MB
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Recent years have seen not just a revival, but a rebirth of the analogue record. More than merely a nostalgic craze, vinyl has become a cultural icon. As music consumption migrated to digital and online, this seemingly obsolete medium became the fastest-growing format in music sales. Whilst vinyl never ceased to be the favorite amongst many music lovers and DJs, from the late 1980s the recording industry regarded it as an outdated relic, consigned to dusty domestic corners and obscure record shops. So why is vinyl now experiencing a 'rebirth of its cool'? Dominik Bartmanski and Ian Woodward explore this question by combining a cultural sociological approach with insights from material culture studies. Presenting vinyl as a multifaceted cultural object, they investigate the reasons behind its persistence within our technologically accelerated culture. Informed by media analysis, urban ethnography and the authors' interviews with musicians, DJs, sound engineers, record store owners, collectors and cutting-edge label chiefs from a range of metropolitan centres renowned for thriving music scenes including London, New York, Tokyo, Melbourne, and especially Berlin, what emerges is a story of a modern icon.

Native Americans In Comic Books

Author : Michael A. Sheyahshe
ISBN : 9781476600000
Genre : Literary Criticism
File Size : 46. 51 MB
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This work takes an in-depth look at the world of comic books through the eyes of a Native American reader and offers frank commentary on the medium's cultural representation of the Native American people. It addresses a range of portrayals, from the bloodthirsty barbarians and noble savages of dime novels, to formulaic secondary characters and sidekicks, and, occasionally, protagonists sans paternal white hero, examining how and why Native Americans have been consistently marginalized and misrepresented in comics. Chapters cover early representations of Native Americans in popular culture and newspaper comic strips, the Fenimore Cooper legacy, the "white" Indian, the shaman, revisionist portrayals, and Native American comics from small publishers, among other topics.

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