relevance making stuff that matters

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Relevance

Author : Tim Manners
ISBN : 9781440634611
Genre : Business & Economics
File Size : 49. 75 MB
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After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance. Manners shares how the best of the best create solutions to their customers’ problems and help them live happier lives. You’ll learn how: Levi’s reasserted relevance when it created wardrobe solutions for men. Dunkin’ Donuts stopped trying to mimic the look and feel of Starbucks and found success by delivering a simple, quick cup of joe. Hasbro reinvented board games for today’s time-pressed consumers. Kleenex’s new germ-fighting tissues helped keep the company relevant by turning a useful product into a necessary one. Staples stopped wasting its shoppers’ time with extraneous products. Nintendo’s simple design for the Wii appealed to consumers of all ages and game designers alike, allowing it to outsell its competitors. The path to sustainable growth for your brand begins with designing meaningful solutions and providing them when and where people need them most. Relevance will teach you how to become—and remain—indispensable.

Student Relevance Matters

Author : Mickey Kolis
ISBN : 9781607099178
Genre : Education
File Size : 50. 34 MB
Format : PDF, Kindle
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Making Social Science Matter

Author : Bent Flyvbjerg
ISBN : 9781139429924
Genre : Social Science
File Size : 80. 31 MB
Format : PDF, ePub, Mobi
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Making Social Science Matter presents an exciting new approach to the social and behavioral sciences including theoretical argument, methodological guidelines, and examples of practical application. Why has social science failed in attempts to emulate natural science and produce normal theory? Bent Flyvbjerg argues that the strength of social sciences lies in its rich, reflexive analysis of values and power, essential to the social and economic development of any society. Richly informed, powerfully argued, and clearly written, this book opens up a new future for the social sciences. Its empowering message will make it required reading for students and academics across the social and behavioral sciences.

Book Review Index 2009

Author : Dana Ferguson
ISBN : 1414419120
Genre : Language Arts & Disciplines
File Size : 60. 59 MB
Format : PDF
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The Revenge Of Analog

Author : David Sax
ISBN : 9781610395724
Genre : Business & Economics
File Size : 41. 11 MB
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One of Michiko Kakutani's (New York Times) top ten books of 2016 A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog. David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas. Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life-and the robust future of the real world outside it.

Irony And Meaning In The Hebrew Bible

Author : Carolyn J. Sharp
ISBN : 9780253003447
Genre : Religion
File Size : 78. 94 MB
Format : PDF
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Was God being ironic in commanding Eve not to eat fruit from the tree of wisdom? Carolyn J. Sharp suggests that many stories in the Hebrew Scriptures may be ironically intended. Deftly interweaving literary theory and exegesis, Sharp illumines the power of the unspoken in a wide variety of texts from the Pentateuch, the Prophets, and the Writings. She argues that reading with irony in mind creates a charged and open rhetorical space in the texts that allows character, narration, and authorial voice to develop in unexpected ways. Main themes explored here include the ironizing of foreign rulers, the prostitute as icon of the ironic gaze, indeterminacy and dramatic irony in prophetic performance, and irony in ancient Israel's wisdom traditions. Sharp devotes special attention to how irony destabilizes dominant ways in which the Bible is read today, especially when it touches on questions of conflict, gender, and the Other.

Dark Matter And The Dinosaurs

Author : Lisa Randall
ISBN : 9781448192229
Genre : Science
File Size : 26. 31 MB
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66 million years ago, a ten-mile-wide object from outer space hurtled into the Earth at incredible speed. The impact annihilated the dinosaurs, along with three-quarters of the other species on the planet. But what if this catastrophe was the sign of something greater: an opening vista onto the interconnectedness of the universe itself? This is the story of the astounding forces that underpin our existence; a horizon-expanding tour of the cosmos that unifies what we know about the universe with new thinking. From the far-flung reaches of space, the makeup of the universe and our solar system's place within it, to the mysterious and elusive stuff of dark matter and how it affects life here on Earth.

Vinyl

Author : Dominik Bartmanski
ISBN : 9780857856586
Genre : Social Science
File Size : 45. 25 MB
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Recent years have seen not just a revival, but a rebirth of the analogue record. More than merely a nostalgic craze, vinyl has become a cultural icon. As music consumption migrated to digital and online, this seemingly obsolete medium became the fastest-growing format in music sales. Whilst vinyl never ceased to be the favorite amongst many music lovers and DJs, from the late 1980s the recording industry regarded it as an outdated relic, consigned to dusty domestic corners and obscure record shops. So why is vinyl now experiencing a 'rebirth of its cool'? Dominik Bartmanski and Ian Woodward explore this question by combining a cultural sociological approach with insights from material culture studies. Presenting vinyl as a multifaceted cultural object, they investigate the reasons behind its persistence within our technologically accelerated culture. Informed by media analysis, urban ethnography and the authors' interviews with musicians, DJs, sound engineers, record store owners, collectors and cutting-edge label chiefs from a range of metropolitan centres renowned for thriving music scenes including London, New York, Tokyo, Melbourne, and especially Berlin, what emerges is a story of a modern icon.

Native Americans In Comic Books

Author : Michael A. Sheyahshe
ISBN : 9781476600000
Genre : Literary Criticism
File Size : 45. 15 MB
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This work takes an in-depth look at the world of comic books through the eyes of a Native American reader and offers frank commentary on the medium's cultural representation of the Native American people. It addresses a range of portrayals, from the bloodthirsty barbarians and noble savages of dime novels, to formulaic secondary characters and sidekicks, and, occasionally, protagonists sans paternal white hero, examining how and why Native Americans have been consistently marginalized and misrepresented in comics. Chapters cover early representations of Native Americans in popular culture and newspaper comic strips, the Fenimore Cooper legacy, the "white" Indian, the shaman, revisionist portrayals, and Native American comics from small publishers, among other topics.

Nation Branding

Author : Keith Dinnie
ISBN : 9781317681946
Genre : Business & Economics
File Size : 80. 5 MB
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Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.

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