spark take your business from struggle to significance

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Spark

Author : David A. Hilton
ISBN : 9781630479480
Genre : Business & Economics
File Size : 89. 2 MB
Format : PDF, ePub
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Have you ever dreamed of running your own business? Or are you running your own business and wondering how to grow it to the next level? Most startups fail for these key reasons: 1) You started your business without a clear sense of purpose. 2) Poor Management 3) Lack of understanding the customer. David Hilton will pull you out of the details and enable you to see the business from a higher perspective---a perspective that shows you where you are in the journey of your building your company. You will find that the challenges you have are just that: challenges, not insurmountable problems. You will: 1) Understand your personal driving force to be successful, so that you are creating what is right for you. 2) Know and understand your ideal customer, such that you become the “go to person” for target market. 3) Learn how to build and manage your high-performance team. In this fast-paced allegorical non-fiction, our hero is about to learn all the lessons of business the hard way so that you do not have to. His story is a combination of a fast-paced novel with compelling, impactful and eminently executable business lessons. Join Jack’s journey and take your business from struggle to success, where you’ll find more time, more money and, more importantly, more freedom.

Beyond The Obvious

Author : Phil McKinney
ISBN : 9781401304133
Genre : Business & Economics
File Size : 25. 36 MB
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The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." --Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." --B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." --Satjiv S. Chahil, former global marketing chief, Apple

The Art And Business Of Photography

Author : Susan Carr
ISBN : 9781581157796
Genre : COMPUTERS
File Size : 52. 29 MB
Format : PDF, ePub
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Photographers now have the ideal resource to build a solid foundation for success. The Art and Business of Photography takes an honest approach to the photography profession and is a guide to the artistic and business skills that are the foundation of a career in photography. Professional photographer and former ASMP president, Susan Carr, discusses the realities of the photography industry along with the struggles of expressing creativity and producing quality photography. Topics in this distinctive guide include the balance of being an artist and a business person, the basics of copyright, pricing skills, how to find future prospects, and the importance of craft and creativity. Firsthand experiences and sample photographs by top photographers--pursuing various photography subjects and different types of clients--serve to enhance the unique combination of art and business included in this book. This volume also covers the history of the profession and the current state of the industry. Anyone with a love for a photography and the creative process will benefit from this realistic yet inspiring approach to the photography industry.

Networks Of Outrage And Hope

Author : Manuel Castells
ISBN : 9780745662985
Genre : Political Science
File Size : 86. 50 MB
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This book is an exploration of the new forms of social movements and protests that are erupting in the world today, from the Arab uprisings to the indignadas movement in Spain, and the Occupy Wall Street movement in the US. While these and similar social movements differ in many important ways, there is one thing they share in common: they are all interwoven inextricably with the creation of autonomous communication networks supported by the Internet and wireless communication. In this timely and important book, Manuel Castells – the leading scholar of our contemporary networked society – examines the social, cultural and political roots of these new social movements, studies their innovative forms of self-organization, assesses the precise role of technology in the dynamics of the movements, suggests the reasons for the support they have found in large segments of society, and probes their capacity to induce political change by influencing people’s minds. Based on original fieldwork by the author and his collaborators as well as secondary sources, this book provides a path-breaking analysis of the new forms of social movements, and offers an analytical template for advancing the debates triggered by them concerning the new forms of social change and political democracy in the global network society.

Their Eyes Were Watching God

Author : Zora Neale Hurston
ISBN : 9780061758126
Genre : Fiction
File Size : 83. 18 MB
Format : PDF, Kindle
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“A deeply soulful novel that comprehends love and cruelty, and separates the big people from the small of heart, without ever losing sympathy for those unfortunates who don’t know how to live properly.” —Zadie Smith One of the most important and enduring books of the twentieth century, Their Eyes Were Watching God brings to life a Southern love story with the wit and pathos found only in the writing of Zora Neale Hurston. Out of print for almost thirty years—due largely to initial audiences’ rejection of its strong black female protagonist—Hurston’s classic has since its 1978 reissue become perhaps the most widely read and highly acclaimed novel in the canon of African-American literature.

More Fearless Change

Author : Mary Lynn Manns
ISBN : 9780133966749
Genre : Computers
File Size : 83. 12 MB
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63 New and Updated Patterns for Driving and Sustaining Change “The hard part of change is enlisting the support of other people. Whether a top manager interested in improving your organization’s results or a lone developer promoting a better way of working, this book will give you tools and ideas to help accomplish your goal.” –George Dinwiddie, independent coach and consultant, iDIA Computing, LLC “Keep the patterns in this book and Fearless Change handy. … These patterns transformed me from an ineffective ‘voice in the wilderness’ to a valued collaborator.” –Lisa Crispin, co-author (with Janet Gregory) of Agile Testing and More Agile Testing In their classic work, Fearless Change, Mary Lynn Manns and Linda Rising interviewed successful leaders of change, identified 48 patterns for implementing change in teams of all sizes, and demonstrated how to use these techniques effectively. Now, in More Fearless Change the authors reflect on all they’ve learned about their original patterns in the past decade, and introduce 15 powerful, new techniques–all extensively validated by change leaders worldwide. Manns and Rising teach strategies that appeal to each individual’s logic (head), feelings (heart), and desire to contribute (hands)–the best way to motivate real change and sustain it for the long haul. Learn how to Focus on the best things you can achieve with limited resources Strategize to build flexible plans and go after low-hanging fruit Get help from the right people in the right ways Establish emotional connections that inspire motivation and imagination Create an “elevator pitch” that keeps everyone focused on what truly matters Build bridges, work with skeptics, soften resistance, and open minds Uncover easier paths towards change, and build on what already works Sustain momentum, provide time for reflection, and celebrate small successes More Fearless Change reflects a profound understanding of how real change happens: not instantaneously in response to top-down plans and demands, but iteratively, through small steps that teach from experience. Best of all, as thousands of change agents have already discovered, its patterns are easy to use–and they work.

A Raisin In The Sun

Author : Lorraine Hansberry
ISBN : 9780679755333
Genre : Drama
File Size : 87. 25 MB
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An African-American family is united in love and pride as they struggle to overcome poverty and harsh living conditions, in the award-winning 1959 play about an embattled Chicago family

Ragtime

Author : E. L. Doctorow
ISBN : 9780141915425
Genre : Fiction
File Size : 23. 9 MB
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Welcome to America at the turn of the twentieth century, where the rhythms of ragtime set the beat. Harry Houdini astonishes audiences with magical feats of escape, the mighty J. P. Morgan dominates the financial world and Henry Ford manufactures cars by making men into machines. Emma Goldman preaches free love and feminism, while ex-chorus girl Evelyn Nesbitt inspires a mad millionaire to murder the architect Stanford White. In this stunningly original chronicle of an age, such real-life characters intermingle with three remarkable families, one black, one Jewish and one prosperous WASP, to create a dazzling literary mosaic that brings to life an era of dire poverty, fabulous wealth, and incredible change - in short, the era of ragtime.

The Saturday Evening Post

Author :
ISBN : MINN:31951001459170D
Genre : Philadelphia (Pa.)
File Size : 21. 26 MB
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Death Of A Salesman

Author : Arthur Miller
ISBN : 0435233076
Genre : American drama
File Size : 77. 42 MB
Format : PDF
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The play shows a series of chronological events which take place during one evening and the next day. At intervals throughout the play we see scenes from Willy's past enacted on the same stage set at the same time. On first consideration this seems more likely to confuse than reveal, but Miller had very strong reasons for staging the play in this way. Miller believes that the past is not something which is now behind us ... he says the past is with us all the time, informing and influencing our actions and choices. If we are to understand Willy, we must be aware of the emotional burdens and the formative influences which he carries with him from the past.

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