stop boring me how to create kick ass marketing content products and ideas through the power of improv

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Stop Boring Me

Author : Kathy Klotz-Guest
ISBN : 1684191092
Genre : Business & Economics
File Size : 70. 37 MB
Format : PDF, ePub
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Coming up constantly with a steady stream of marketing content, stories, and ideas that inspire excitement, interest and banish boring can be challenging. Your content-weary audience is saying "Stop Boring Me!" You cannot connect meaningfully with your audience if you bore them. There's just too much content chasing too little mindshare today. And most business marketing stinks because it is transactional, superficial and not human. The good news: it doesn't have to be that way because everyone is creative. Your inner kid is smart because it knows how to play. What if you could create engaging marketing content and storytelling, and generate kick-ass, fun and relevant ideas for stories, articles, branding, social media campaigns, sales presentations, and even new products? Well there is a fun way to do exactly that: by applying key concepts from the world of improvisation. Don't worry - this is not about theatricality, so you don't have to perform. It is about playfulness, however, and unleashing your inner kid. Bringing key concepts from the improvisation stage to your marketing, sales, branding and products page - or business stage, if you like - can help you, your team, your company and your business generate ideas that kick boring to the curb. While this book will help you be more funny, it's focused on fun as a creative catalyst for content idea orgasms: when different things come together in a fresh, human and engaging way that makes you and your audience say "aww yeah!" The first half of the book centers on how to use key improv concepts to craft and tell better stories for sales, social media, articles, presentations, content, and other story-related contexts. The second half of the book is all about innovating massively creative marketing ideas for products, content, campaigns, customer service, sales processes, you name it. While this book was written primarily for marketing people who have to create content, tell stories, make presentations; anyone in the idea-generation business (and who isn't) can use the tips in this book. Whether you are in marketing, sales, HR, product or customer service, these exercises will help you innovate and unleash more creative awesome into your work. Here is to more idea orgasms for you and your audience.

Subscription Marketing

Author : Anne Janzer
ISBN : 9781508071174
Genre : Business & Economics
File Size : 50. 41 MB
Format : PDF
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Revised and expanded second edition Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes: • Updated research and case studies reflecting the rapid growth of subscription-based businesses • Real-world examples of effective value nurturing strategies • A new chapter on the risks and challenges of subscription marketing If your business has recurring revenues, you’ll want to pay attention to how well you’re nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.

Extreme Trust

Author : Don Peppers
ISBN : 9781101561270
Genre : Business & Economics
File Size : 32. 46 MB
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How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice. With Extreme Trust, they look to the future once again, predicting that rising levels of transparency will require companies to protect the interests of their customers and employees proactively, even when it sometimes costs money in the short term. The importance of this "trustability" will transform every industry. Retail banks won't be able to rely as much on overdraft charges. Consumers will expect retailers to remind them when they have unused balances on gift cards. Credit card companies will coach customers to avoid excessive borrowing. Cell phone providers will help customers find appropriate calling plans for their usage patterns. Success won't come from top-down rules and processes, but from bottom-up solutions on the part of employees and customers themselves. And the most successful businesses will earn and keep the extreme trust of everyone they interact with

Ditch The Pitch

Author : Steve Yastrow
ISBN : 9781590791370
Genre : Business & Economics
File Size : 86. 97 MB
Format : PDF
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In today’s world, customers don’t want to hear sales pitches, but so many salespeople still rely on them. In his breakthrough handbook, Ditch the Pitch, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. Steve’s advice: tear up your sales pitch and instead improvise persuasive conversations. Ditch the Pitch is an essential read for salespeople, business managers, and anyone wishing to persuade those around them. Organized into six habits, with each habit consisting of three practices necessary for mastery, Ditch the Pitch is designed to teach Yastrow's approach to fresh, spontaneous, persuasive conversations. These new skills will show the reader how to identify the details that make each customer unique and subsequently navigate a conversation that focuses on the right message for the right customer at the right time. Throughout the book, the author quotes well-known improv comedians and musicians. He translates the techniques these artists use when improvising to create persuasive situations with customers. With the new confidence Ditch the Pitch offers, you will become master of the art of on-the-spot, engaging, and effective customer interactions. Let go of pre-written scripts and embrace Yastrow's guidelines for effortlessly enabling spontaneous conversations that persuade customers to say "yes."

Rework

Author : David Heinemeier Hansson
ISBN : 9781407062853
Genre : Business & Economics
File Size : 35. 71 MB
Format : PDF, Docs
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From the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a few years ago is now simple. That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space - you don't need them. With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.

Unleash Possible

Author : Samantha Stone
ISBN : 1937985881
Genre : Business & Economics
File Size : 71. 53 MB
Format : PDF, ePub
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Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, shows you how to initiate growth, and how to partner with sales to get the right results.

I Will Teach You To Be Rich

Author : Ramit Sethi
ISBN : 9781848944886
Genre : Business & Economics
File Size : 41. 25 MB
Format : PDF, ePub
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I Will Teach You To Be Rich is a practical approach delivered with a non-judgemental style based on the four pillars of personal finance – banking, saving, budgeting and investing – and the wealth-building ideas of personal entrepreneurship. Witty, entertaining, wise and practical, Ramit Sethi explains how to automate your money flow - i.e. earn while sleeping, why your new best friend should be the taxman and how to beat banks and credit cards at the fee game. How do you negotiate a raise? How can you manage student loans? And can you still enjoy your daily latte and buy that iPhone? Sethi's 6-week plan shows you how: Week 1: Optimise your credit cards and learn exactly what to say to get fees waived Week 2: Set up no-fee, high-interest bank accounts that won't cost you Week 3: Open investment accounts even with a small amount of money Week 4: Figure out how much you’re spending. And then learn how to make your money go where you want it to go! Week 5: Automate your new infrastructure to make your accounts play nicely together Week 6: Why investing isn't the same as picking stocks - how to get the most out of the market with very little work.

Writing White Papers

Author : Michael A. Stelzner
ISBN : 9780977716937
Genre : Business & Economics
File Size : 40. 83 MB
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Writing White Papers provides more than 200 pages of how-to details for every step of any white paper project--from performing the needs assessment to attracting prospects with creative marketing tactics. --from publisher description.

The Freak Factor

Author : David Rendall
ISBN : 9781599326696
Genre :
File Size : 43. 31 MB
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Unleash your inner freak... and discover your unique potential. Think of the thing that makes you strange―the weakness that you won’t admit during a job interview or performance evaluation. Well, have you ever thought that the foundation of your success might be found in that weakness? Are you embracing your inner freak, or are you hiding it in order to conform and maintain the status quo? David Rendall believes that amplifying your weaknesses is crucial for your success, and he encourages you to do the same. In The Freak Factor, David argues that what makes you weird also makes you exceptional and what makes you weak also makes you strong. Embrace your freak factor, and discover: →→ Greater personal happiness, fulfillment, and energy →→ More meaningful relationships with family and friends →→ Increased employee engagement and productivity →→ Better business strategy and marketing Your greatest weakness is also your greatest strength. Find out how maximizing your freak factor can transform your life, work, and relationships.

Writing Movies For Fun And Profit

Author : Thomas Lennon
ISBN : 9781439186770
Genre : Performing Arts
File Size : 77. 80 MB
Format : PDF, ePub, Mobi
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This is the only screenwriting guide by two guys who have actually done it (instead of some schmuck who just gives lectures about screenwriting at the airport Marriott); “These guys are proof that with no training and little education, ANYONE can make it as a screenwriter” (Paul Rudd). Robert Ben Garant and Thomas Lennon’s movies have made over a billion dollars at the box office—and now they show you how to do it yourself! This book is full of secret insider information about how to conquer the Hollywood studio system: how to write, pitch, structure, and get drunk with the best of them. Well…maybe not the best of them, but certainly the most successful. (If you’re aiming to win an Oscar, this is not the book for you!) But if you can type a little, and can read and speak English—then you too can start turning your words into stacks of money! This is the only screenwriting book you will ever need (because all other ones pretty much suck). In these pages, Garant and Lennon provide the kind of priceless tips you won’t find anywhere else, including: -The art of pitching -Getting your foot in the door -Taking notes from movie stars -How to get fired and rehired -How to get credit and royalties! And most important: what to buy with the huge piles of money you’re going to make! Writing Movies for Fun and Profit will take you through the highs and lows of life as a professional screenwriter. From the highs of hugging Gisele Bündchen and getting kung fu punched by Jackie Chan to the soul-crushing lows of Herbie: Fully Loaded. Read this book and you’ll have everything you need to make your first billion the old-fashioned way—by “selling out” in show business! A portion of the authors’ proceeds from this book are being contributed to the USO of Metropolitan Washington, a private, nonprofit organization dedicated to serving active duty military members and their families in the greater Washington, DC, region.

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