stop boring me how to create kick ass marketing content products and ideas through the power of improv

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Stop Boring Me

Author : Kathy Klotz-Guest
ISBN : 1684191092
Genre : Business & Economics
File Size : 38. 57 MB
Format : PDF, ePub, Mobi
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Coming up constantly with a steady stream of marketing content, stories, and ideas that inspire excitement, interest and banish boring can be challenging. Your content-weary audience is saying "Stop Boring Me!" You cannot connect meaningfully with your audience if you bore them. There's just too much content chasing too little mindshare today. And most business marketing stinks because it is transactional, superficial and not human. The good news: it doesn't have to be that way because everyone is creative. Your inner kid is smart because it knows how to play. What if you could create engaging marketing content and storytelling, and generate kick-ass, fun and relevant ideas for stories, articles, branding, social media campaigns, sales presentations, and even new products? Well there is a fun way to do exactly that: by applying key concepts from the world of improvisation. Don't worry - this is not about theatricality, so you don't have to perform. It is about playfulness, however, and unleashing your inner kid. Bringing key concepts from the improvisation stage to your marketing, sales, branding and products page - or business stage, if you like - can help you, your team, your company and your business generate ideas that kick boring to the curb. While this book will help you be more funny, it's focused on fun as a creative catalyst for content idea orgasms: when different things come together in a fresh, human and engaging way that makes you and your audience say "aww yeah!" The first half of the book centers on how to use key improv concepts to craft and tell better stories for sales, social media, articles, presentations, content, and other story-related contexts. The second half of the book is all about innovating massively creative marketing ideas for products, content, campaigns, customer service, sales processes, you name it. While this book was written primarily for marketing people who have to create content, tell stories, make presentations; anyone in the idea-generation business (and who isn't) can use the tips in this book. Whether you are in marketing, sales, HR, product or customer service, these exercises will help you innovate and unleash more creative awesome into your work. Here is to more idea orgasms for you and your audience.

Subscription Marketing

Author : Anne Janzer
ISBN : 9781508071174
Genre : Business & Economics
File Size : 54. 86 MB
Format : PDF, ePub
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Revised and expanded second edition Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes: • Updated research and case studies reflecting the rapid growth of subscription-based businesses • Real-world examples of effective value nurturing strategies • A new chapter on the risks and challenges of subscription marketing If your business has recurring revenues, you’ll want to pay attention to how well you’re nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.

Storyscaping

Author : Gaston Legorburu
ISBN : 9781118871232
Genre : Business & Economics
File Size : 61. 75 MB
Format : PDF, Kindle
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How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com

I Will Teach You To Be Rich

Author : Ramit Sethi
ISBN : 9781848944886
Genre : Business & Economics
File Size : 38. 12 MB
Format : PDF, ePub, Mobi
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I Will Teach You To Be Rich is a practical approach delivered with a non-judgemental style based on the four pillars of personal finance – banking, saving, budgeting and investing – and the wealth-building ideas of personal entrepreneurship. Witty, entertaining, wise and practical, Ramit Sethi explains how to automate your money flow - i.e. earn while sleeping, why your new best friend should be the taxman and how to beat banks and credit cards at the fee game. How do you negotiate a raise? How can you manage student loans? And can you still enjoy your daily latte and buy that iPhone? Sethi's 6-week plan shows you how: Week 1: Optimise your credit cards and learn exactly what to say to get fees waived Week 2: Set up no-fee, high-interest bank accounts that won't cost you Week 3: Open investment accounts even with a small amount of money Week 4: Figure out how much you’re spending. And then learn how to make your money go where you want it to go! Week 5: Automate your new infrastructure to make your accounts play nicely together Week 6: Why investing isn't the same as picking stocks - how to get the most out of the market with very little work.

Rework

Author : David Heinemeier Hansson
ISBN : 9781407062853
Genre : Business & Economics
File Size : 49. 21 MB
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From the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a few years ago is now simple. That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space - you don't need them. With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.

Nickel And Dimed

Author : Barbara Ehrenreich
ISBN : 1429926643
Genre : Social Science
File Size : 30. 92 MB
Format : PDF, ePub, Docs
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Our sharpest and most original social critic goes "undercover" as an unskilled worker to reveal the dark side of American prosperity. Millions of Americans work full time, year round, for poverty-level wages. In 1998, Barbara Ehrenreich decided to join them. She was inspired in part by the rhetoric surrounding welfare reform, which promised that a job -- any job -- can be the ticket to a better life. But how does anyone survive, let alone prosper, on $6 an hour? To find out, Ehrenreich left her home, took the cheapest lodgings she could find, and accepted whatever jobs she was offered. Moving from Florida to Maine to Minnesota, she worked as a waitress, a hotel maid, a cleaning woman, a nursing-home aide, and a Wal-Mart sales clerk. She lived in trailer parks and crumbling residential motels. Very quickly, she discovered that no job is truly "unskilled," that even the lowliest occupations require exhausting mental and muscular effort. She also learned that one job is not enough; you need at least two if you int to live indoors. Nickel and Dimed reveals low-rent America in all its tenacity, anxiety, and surprising generosity -- a land of Big Boxes, fast food, and a thousand desperate stratagems for survival. Read it for the smoldering clarity of Ehrenreich's perspective and for a rare view of how "prosperity" looks from the bottom. You will never see anything -- from a motel bathroom to a restaurant meal -- in quite the same way again.

Writing Without Bullshit

Author : Josh Bernoff
ISBN : 9780062477170
Genre : Business & Economics
File Size : 58. 90 MB
Format : PDF, Docs
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Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It’s time for Writing Without Bullshit. Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance. In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count. At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking. Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases. Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.

The Freak Factor

Author : David Rendall
ISBN : 9781599326696
Genre :
File Size : 71. 63 MB
Format : PDF
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Unleash your inner freak... and discover your unique potential. Think of the thing that makes you strange―the weakness that you won’t admit during a job interview or performance evaluation. Well, have you ever thought that the foundation of your success might be found in that weakness? Are you embracing your inner freak, or are you hiding it in order to conform and maintain the status quo? David Rendall believes that amplifying your weaknesses is crucial for your success, and he encourages you to do the same. In The Freak Factor, David argues that what makes you weird also makes you exceptional and what makes you weak also makes you strong. Embrace your freak factor, and discover: →→ Greater personal happiness, fulfillment, and energy →→ More meaningful relationships with family and friends →→ Increased employee engagement and productivity →→ Better business strategy and marketing Your greatest weakness is also your greatest strength. Find out how maximizing your freak factor can transform your life, work, and relationships.

Rethinking Globalization

Author : Bill Bigelow
ISBN : 9780942961287
Genre : Business & Economics
File Size : 54. 66 MB
Format : PDF, Kindle
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Presents lessons and activities covering the topics of social justice and globalization.

Writing White Papers

Author : Michael A. Stelzner
ISBN : 9780977716937
Genre : Business & Economics
File Size : 29. 91 MB
Format : PDF, Mobi
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Writing White Papers provides more than 200 pages of how-to details for every step of any white paper project--from performing the needs assessment to attracting prospects with creative marketing tactics. --from publisher description.

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