taking down goliath digital marketing strategies for beating competitors with 100 times your spending power

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Taking Down Goliath

Author : Kevin M. Ryan
ISBN : 1137444207
Genre : Business & Economics
File Size : 51. 33 MB
Format : PDF
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The marketing middle classes used to get left out in the cold. Big brands attracted all the attention and the highest priced agency talent, leaving everyone else stuck in a marketing no-man's-land. Thankfully, the ground has since shifted—and evened—beneath everyone's feet. It's time for the big guys to learn from the little guys. Thanks in part to the digital revolution, there has been a tremendous transition towards a more democratic marketing world, one in which you don't need a huge budget to get a lot done. Success now goes to those advertisers who understand how to best leverage what they have, investing in smarter strategies rather than just bigger or more expensive campaigns. Taking Down Goliath profiles the tactics needed to optimize the potential of digital marketing and realize its promise of a more level playing field. Industry veterans Kevin Ryan and Rob 'Spider' Graham explain what to do, where to look, how to execute, and most of all, what to avoid as you set out to make the most of the what you've got. The book combines case studies from Bugaboo, Wendy Davis, the Daily Meal, and every day entrepreneurs who are taking down goliath on a daily basis—brands that emerged using tactical outlay and overarching strategies that their Goliath competitors couldn't see coming. Readers will learn, through step-by-step guides, how to identify their target audience and create points of engagement between brands and consumers. Drawing on their years in the trenches, working with some of the world's top brands and teaching mid-sized companies how to compete, Ryan and Graham outline how to build a sound digital strategy in creatively cost-efficient ways. While most books focus on one medium (such as social media or search engine optimization), Taking Down Goliath takes a holistic approach—explaining each digital marketing channel in detail and teaching readers how to combine them synergistically. For the first time, it's completely possible to compete with a brand boasting 100 times your spending power. It requires, however, the courage to invest in strategy. Taking Down Goliath provides the toolkit you need to make that investment.

Killing Giants

Author : Stephen Denny
ISBN : 9780141969398
Genre : Business & Economics
File Size : 87. 89 MB
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Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager. Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.

Judo Strategy

Author : David B. Yoffie
ISBN : 1578512530
Genre : Business & Economics
File Size : 22. 22 MB
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A century-old strategy holds the secret to toppling corporate giants. 'In a world where advantage increasingly depends upon movement rather than position, "Judo Strategy" drills home the ultimate principle of strategy: maximize impact while minimizing effort. This is easy to say but difficult to accomplish. The authors provide pragmatic techniques and examples to help make this principle come alive. Don't enter the market without this book' - John Hagel, Author, "Net Gain and Net Worth", and Chief Strategy Officer, 12 Entrepreneuring, Inc. Why do some companies succeed in defeating stronger rivals, while others fail? This is a question that, sooner or later, all ambitious competitors must face.Whether you're a tiny start-up taking on industry giants or a giant moving into markets dominated by powerful incumbents, the basic problem remains the same: How do you compete with opponents who have size, strength, and history on their side? The answer lies in a simple but powerful lesson: Rather than oppose strength to strength, successful challengers use their opponents' size and power to bring them down. This is the message at the heart of "Judo Strategy". Based on extensive research by Harvard Business School professor David Yoffie and research associate Mary Kwak, "Judo Strategy" introduces a groundbreaking approach to competition that shows companies how to win against imposing odds. Using vivid examples from companies ranging from Wal-Mart and Charles Schwab to Juniper Networks and Palm Computing, the authors demonstrate how managers can translate the core principles of judo - a martial art that prizes skill not size - into a winning business strategy.By mastering movement, managers learn to seize the lead and make the most of their initial advantage. By maintaining balance, they can successfully engage with opponents and respond to rivals' attacks. And finally, by exploiting leverage, managers can transform their competitors' strengths into strategic liabilities. This book will help any company - large or small, new or old, virtual or physical - become a more effective competitor. In addition to developing the concept of judo strategy, it presents a defensive primer - in the form of "sumo strategy" - for companies facing judo attacks.Packed with the insights of world-class managers and strategists, "Judo Strategy" does double duty: it can help you become a giant-killer, while also teaching you to protect your hard-fought position from challengers in the wings.

Almost Home

Author : Kevin Ryan
ISBN : 1118230477
Genre : Political Science
File Size : 53. 32 MB
Format : PDF
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In this moving and inspirational book from Covenant House, six extraordinary young people share their personal stories of living life alone on streets and how they dealt with such issues as drug addiction, family violence, prostitution, rejection based out on sexual orientation and teen parenthood. Original.

The Innovator S Dilemma

Author : Clayton M. Christensen
ISBN : 0066620694
Genre : Business & Economics
File Size : 67. 30 MB
Format : PDF, Kindle
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Examines how companies can create a balance between marketing cutting-edge technology and anticipating customer demand.

The Future Of Work

Author : Jacob Morgan
ISBN : 9781118877296
Genre : Business & Economics
File Size : 89. 79 MB
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Throughout the history of business employees had to adapt to managers and managers had to adapt to organizations. In the future this is reversed with managers and organizations adapting to employees. This means that in order to succeed and thrive organizations must rethink and challenge everything they know about work. The demographics of employees are changing and so are employee expectations, values, attitudes, and styles of working. Conventional management models must be replaced with leadership approaches adapted to the future employee. Organizations must also rethink their traditional structure, how they empower employees, and what they need to do to remain competitive in a rapidly changing world. This is a book about how employees of the future will work, how managers will lead, and what organizations of the future will look like. The Future of Work will help you: Stay ahead of the competition Create better leaders Tap into the freelancer economy Attract and retain top talent Rethink management Structure effective teams Embrace flexible work environments Adapt to the changing workforce Build the organization of the future And more The book features uncommon examples and easy to understand concepts which will challenge and inspire you to work differently.

Slingshot

Author : Hector Ruiz
ISBN : 9781608324446
Genre : Business & Economics
File Size : 57. 49 MB
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The former CEO of Advanced Micro Devices describes how, after learning of Intel's predatory business practices, his company filed a lawsuit in order to curb the excesses of their rival microchip producer.

Mastering The Rockefeller Habits

Author : Verne Harnish
ISBN : 1590790154
Genre : Business & Economics
File Size : 31. 87 MB
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THIS BOOK HAS BEEN UPDATED AND REPLACED BY Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0). Scaling Up is a re-formatted, full-color version of Mastering the Rockefeller Habits with new material not found in the original. In Scaling Up, Verne Harnish and his team share practical tools and techniques for building an industry-dominating business. These approaches have been honed from over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities (and weight) that come with scaling up a venture. This book is written so everyone -- from frontline employees to senior executives -- can get aligned in contributing to the growth of a firm. There's no reason to do it alone, yet many top leaders feel like they are the ones dragging the rest of the organization up the S-curve of growth. The goal of this book is to help you turn what feels like an anchor into wind at your back -- creating a company where the team is engaged; the customers are doing your marketing; and everyone is making money. To accomplish this, Scaling Up focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash. The book includes a series of new one-page tools including the updated One-Page Strategic Plan and the Rockefeller Habits ChecklistTM, which more than 40,000 firms around the globe have used to scale their companies successfully -- many to $1 billion and beyond. Running a business is ultimately about freedom. Scaling Up shows business leaders how to get their organizations moving in sync to create something significant and enjoy the ride.

Life Of Pi

Author : Yann Martel
ISBN : 9781841953922
Genre : Fiction
File Size : 21. 50 MB
Format : PDF, Kindle
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Back in its original, iconic livery, the dazzling, thought-provoking novel that won the Man Booker Prize and became an international phenomenon.

The Seventh Sense

Author : Joshua Cooper Ramo
ISBN : 9780316285049
Genre : Social Science
File Size : 20. 7 MB
Format : PDF, Mobi
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NEW YORK TIMES BESTSELLER WASHINGTON POST BESTSELLER From the author of the international bestseller THE AGE OF THE UNTHINKABLE comes a powerful new story of revolution and riches in a connected age. Endless terror. Refugee waves. An unfixable global economy. Surprising election results. New billion-dollar fortunes. Miracle medical advances. What if they were all connected? What if you could understand why? The Seventh Sense examines the historic force now shaking our world--and explains how our leaders, our businesses, and each of us can master it. All around us now we are surrounded by events that are difficult to understand. But every day, new figures and forces emerge that seem to have mastered this tumultuous age. Sometimes these are the leaders of the most earthshaking companies of our time, accumulating billion-dollar fortunes. Or they are successful investors or our best generals. Other times, however, quick success is going to terrorists, rebels, and figures intent on chaos. What if we could know the secret of those who can make sense of this age? What if we could apply it to the questions that worry us most? In this groundbreaking new book, Joshua Cooper Ramo, author of the international bestseller The Age of the Unthinkable, introduces a powerful way of seeing the world. The Seventh Sense is the story of what all of today's successful figures see and feel--forces that are invisible to most of us but explain everything from explosive technological change to uneasy political ripples. The secret to power now is understanding our new age of networks--not merely the Internet but also networks of trade and DNA and finance. Based on his years of advising generals, CEOs, and politicians, Ramo takes us into the opaque heart of our world's rapidly connected systems and teaches us what the victors of this age know--and what the losers are not yet seeing. But The Seventh Sense won't merely change the way you see the world. It will also give you the power to change it.

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