thinkertoys a handbook of creative thinking techniques

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Author : Michael Michalko
ISBN : 9780307757906
Genre : Business & Economics
File Size : 52. 70 MB
Format : PDF, Kindle
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Rethink the Way You Think In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas? In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventional ways. Through fun and thought-provoking exercises, you’ll learn how to create original ideas that will improve your personal life and your business life. Michalko’s techniques show you how to look at the same information as everyone else and see something different. With hundreds of hints, tricks, tips, tales, and puzzles, Thinkertoys will open your mind to a world of innovative solutions to everyday and not-so-everyday problems. From the Trade Paperback edition.


Author : Michael Michalko
ISBN : 0898154081
Genre : Business & Economics
File Size : 36. 13 MB
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A guide designed to encourage creative thinking in business offers techniques, hints, and tricks for generating ideas and offers dozens of success stories

Creative Thinking For Dummies

Author : David Cox
ISBN : 9781118381632
Genre : Self-Help
File Size : 25. 93 MB
Format : PDF, Kindle
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Creative thinking made easy Being creative can be tough - and trying to come up with great ideas under pressure can leave the great ideas under wraps! Creative Thinking For Dummies helps you apply creative thinking techniques to everything you touch, whether it's that novel you have inside you or the new business idea you've had that will make you the next hot entrepreneur ??? or anything in between. Creative Thinking For Dummies is a practical, hands-on guide packed with techniques and examples of different ways to think creatively. It covers a range of techniques, including brainstorming, lateral thinking, mind mapping, synectics, drawing and doodling your way to great ideas, meditation and visualization, word and language games, and divergent thinking. See the world in a different way, and realise that you are surrounded by creative inspiration Brainstorm new ideas successfully and try out some lateral thinking exercises Open your mind to a new way of thinking and nail down those great ideas Discover creative thinking techniques using games, words, drawings, and storytelling Let creativity enhance all aspects of your life, whether developing your personal skills, becoming more professionally effective, or using creative thinking techniques to help your children develop their creative minds You'll soon discover that everybody, including you, has a wealth of creative potential within—you just need to tap into it!

Creative Thinkering

Author : Michael Michalko
ISBN : 9781608680252
Genre : Business & Economics
File Size : 57. 3 MB
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Why isn’t everyone creative? Why doesn’t education foster more ingenuity? Why is expertise often the enemy of innovation? Bestselling creativity expert Michael Michalko shows that in every ?eld of endeavor — from business and science to government, the arts, and even day-to-day life — natural creativity is limited by the prejudices of logic and the structures of accepted categories and concepts. Through step-by-step exercises, illustrated strategies, and inspiring real-world examples, he shows readers how to liberate their thinking and literally expand their imaginations by learning to synthesize dissimilar subjects, think paradoxically, and enlist the help of the subconscious mind. He also reveals the attitudes and approaches that diverse geniuses share — and anyone can emulate. Fascinating and fun, Michalko’s strategies facilitate the kind of lightbulb-moment thinking that changes lives — for the better.

Cracking Creativity

Author : Michael Michalko
ISBN : 0307790363
Genre : Business & Economics
File Size : 63. 38 MB
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The follow-up to the bestselling THINKERTOYS, this book by internationally renowned business creativity expert Michael Michalko shows how creative people think—and how to put their secrets to work for you. Through research and analysis of hundreds of history's greatest thinkers—from Leonardo da Vinci to Pablo Picasso—Michalko teaches you how to bring their techniques into the modern home and workplace to approach problems in creative, new ways. From the Trade Paperback edition.

Breakthrough Thinking

Author : Thomas Vogel
ISBN : 9781440333309
Genre : Design
File Size : 43. 19 MB
Format : PDF, ePub, Docs
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Harness your creative potential! Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life. Breakthrough Thinking is a holistic approach to creativity complete with industry examples from successful creative professionals and some of the top creative organizations in business today. Within the pages of this timely and comprehensive guide to idea generation and problem solving you'll find techniques and exercises to help you: Develop critical understanding of concepts, theories and trends in creativity Learn how to develop and apply creative concepts and strategies within today's competitive business environment Brainstorm, analyze and evaluate innovative ideas and solutions Empower your team's creative process And much more Let Breakthrough Thinking be your guide and tap into your creative potential today! "This book represents an important contribution to our growing understanding of creativity in professional practice. Vogel's take on it from a variety of perspectives and contexts is rich and rewarding." --W. Glenn Griffin, Ph. D., Associate Professor of Advertising, The University of Alabama and co-author of The Creative Process Illustrated "A resource not only for industry innovators, but also for academic mentors who aim to provide rich learning environments for creative leaders of the future." --Joann M. Montepare, Professor of Psychology, Lasell College

The Startup Playbook

Author : David Kidder
ISBN : 9781452105048
Genre : Business & Economics
File Size : 54. 87 MB
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Outlines the managerial decisions and leadership goals that guide a startup business to success, and provides tips and advice from the founders of such companies as Spanx, Zipcar, Flickr, Honest Tea, and LinkedIn.

Creativity Inc

Author : Jeff Mauzy
ISBN : 1578512077
Genre : Business & Economics
File Size : 79. 4 MB
Format : PDF, ePub
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Introduction To survive and prosper in the long term, people in companies need to create and innovate. And they need to do so as regularly and reliably as they breathe. We begin our discussion of the need for creativity with a look at a successful company that recognized and met a serious new challenge by installing effective creative practices. In the late 1980s, Steelcase Inc., one of the largest U.S. manufacturers of office furniture, like its competitors was investing heavily in research and development in the hot area of its business, modular furniture units.1 "We had all evolved to the same perspective," says Mark Greiner, senior vice president of R&D at Steelcase. "There was an accepted framework in the industry, defined by three points on a triangle: high design, low cost, and customer relationship." Furniture companies had been differentiating themselves along the points of that triangle for some time. Steelcase was proudest of its customer relationships and placed most of its emphasis on maintaining that edge. "But in fact," Greiner says, "all the manufacturers, by watching each other, had gravitated over time toward safer and safer ground in the middle of the triangle defined by those three points." Thus, the differences between Steelcase and its rivals had grown almost nonexistent. "We were supposedly the most advanced office furniture company in the world, but in fact we were looking pretty much like our competition," he says. Worse, the customer was in motion. The exciting technological liberties of computing and communications made office design and furniture seem less urgent, even less relevant to some businesses. This realization didn't come suddenly, says Greiner. "But it started creeping more often into our conversations. Where's the difference? What's our value?" While the industry focused on a familiar, well-understood, highly defined world, the real world was changing. Steelcase needed to break free of many long-held beliefs about customer needs, beliefs that had become invalid. To reconnect with office furniture buyers, the company needed new ideas. Steelcase in the late 1980s qualified as a candidate for creativity and innovation, and through the course of the book, we'll follow the Steelcase story. But the Steelcase story is not unique. Corporate leaders in almost any business today need to know the fundamental elements for initiating and sustaining creativity and innovation. And they must understand the ways in which those elements work together. The speed of change in the economy has long since penalized companies and industries that try to coast with scattershot innovation or a single moment of creative serendipity. It now punishes even strategically astute companies that make serious but only sporadic, isolated, or conventional efforts at creativity and innovation. In the 1870s, Aaron Ward targeted quality-and-value-starved rural shoppers with a single-page, cash-only price list mailed to National Grange members. There was enough creativity and innovation in that business plan to start Montgomery Ward on a 125-year run. The only further innovation of any scope, however, was to build out stores across the country, a strategy that within a few decades caused the company to fall so far behind the pace of change in contemporary imagination and desires that customers stayed away. Still, 125 years is a good ride. Increasingly, the time period that an innovation can last is far shorter. Look at the home audio music business. The music box controlled that market for 100 years. The phonograph controlled the market for 70 years. Cassette tapes dominated for 25 years until the arrival of CDs. Now, after 10 years, CDs compete with mini-disks, DVDs, MP3, and the Internet. And, as if the inexorable compounding in the rate of technological change weren't sufficiently uncomfortable, consider Digital Equipment Corporation and Wang. In 1985, the two pioneering computer companies were at the top of their business and successfully defending their competitive advantages by locking in corporate customers with exclusive networks of proprietary machinery and software. Within a decade both companies were as good as gone, victims of a home computing and open architecture evolution that bypassed their proprietary protections. Not only, then, does competitive advantage have a time limit, a limit shrinking before the accelerating pace of technological change, but resources given to protecting today's competitive advantage can distract companies from keeping an eye on the creative work of developing and deploying the innovations that could drive tomorrow's business. Harvard Business School professor Rosabeth Moss Kanter draws an analogy between doing business now and playing croquet beside Alice in Wonderland, with the mallets, balls, wickets, and stakes all alive and all whimsically free to decide when and how they want to move. And Dartmouth business professor Richard D'Aveni says that relying too long on a competitive advantage is like "shoveling sand against the tide." The message in all this, as Steelcase found out, is that tomorrow, with all its surprises, comes more relentlessly and more quickly than ever before. To respond to and take advantage of the surprises, individuals and companies will want to be as ready as possible. And readiness requires creativity. We contend that the successful companies will have established constant, systemic creativity. They'll do so to fuel the moment-to-moment innovative responses a high-speed marketplace demands. They'll do so to maintain imaginative resources that can project operations into a future that will change even faster than the present. They'll do so to develop, in our here-and-gone business environment, the reliably pliable foundations from which breakthrough innovations can be launched. Companies will strive to become systemically creative because creativity pays. It pays financially and it provides a rich array of other rewards: employee and customer satisfaction, incremental growth, the flexibility to match relentless change, the ability to attract good talent, elevated market interest, and strengthened competitive readiness. The rewards of some of the creativity programs that we explore in the book are illustrative: Early into a creativity change program, APL/NOL, a major ocean shipping company, has measured an impact of $46.6 million from cost reduction and avoidance, revenue increase, and improved asset management. Tufts Health Care, now the second-largest HMO in New England, reached its goal of one million members two years ahead of schedule, tripling its membership in five years. Since then it has launched eleven significant new products or services and won four innovation awards. In 1999 Newsweek ranked THCP second among U.S. managed care plans across all categories surveyed. And CareData, the health-care division of J.D. Power, has rated THCP the best overall HMO in metropolitan Boston every year since 1996. Snack-food giant Frito-Lay attributed more than $100 million in cost reductions to creativity training sessions for employees. Medical equipment maker Guidant leaped onto Fortune's list of the top 100 companies to work for, coming in thirty-first in its first try. The diversified technology company 3M, aggressively pursuing innovation, estimates that it has generated more than $4 billion from new product introductions for each of the last four years. People under the leadership and creativity support of Peter McGhee, vice president of national programming at WGBH, a public broadcasting company in Boston, have earned it more than fifty Emmy awards, thirty-seven Peabody awards for broadcast excellence, and twenty-five duPont-Columbia journalism awards. Sysco Corporation, a $23 billion food distributor, reports that employees who participated in creativity training increased their sales an average 25 percent to 30 percent. With the addition of Islands of Adventure, attendance at Universal Studios' two Florida theme parks climbed 11 percent between 2000 and 2001, while crowds at Disney's four Florida parks dropped 6 percent. In its first year, Steelcase's Leap chair, born from the company's new direction and magnified focus on the user, became one of the top-selling chairs in the world. InCreativity, Inc., our goal is to enhance a company's ability to create and innovate-reliably, systemically, without stop. We start with six essential understandings that weave through the book and the creative process. There is no recipe for systemic creativity.There is no fixed recipe for all or even most companies. The field of systemic creativity and innovation is still so immature that there are none of the requisite benchmarks needed for universal recipes. In fact, our experience suggests that while more specific guidelines will evolve, a more complete and replicable formula for creative success will be elusive for quite some time. So, instead of a recipe, Creativity, Inc. provides the foundational principles and practices a company needs to build the framework that's right for itself. Creativity and innovation are two distinct concepts.Although people often use the terms interchangeably, creativity and innovation differ from one another. Each demands different treatment, and each has a different science. To paraphrase Harvard Business School's Teresa Amabile, a leading researcher in the field, creativity is the generation of novel and appropriate ideas.5 Innovation, as we define it, implements those ideas and thereby changes the order of things in the world. Creativity is about breaking down prior assumptions and making new connections for new ideas. Innovation means taking new ideas and turning them into corporate and marketplace reality. True innovation, as opposed to low-level refinement, takes extended creative effort, yet much of the innovation effort lends itself to direction and organizing. It's much harder to organize, direct, and command the creation of first ideas; you have to encourage and tease out creativity individual by individual. Both creativity and innovation need to be nurtured at every level and function for a corporation to become systemically creative. Creativity happens with individuals, coalitions and teams, and organizations.Systemic creativity, sustained creativity throughout a company, has three operating arenas: individual creativity, the creativity practiced by coalitions and teams, and the support that organizations give to each. Once individuals have a clear sense of their own creativity wellspring, they can revitalize creativity in themselves and in the people around them. Creativity for coalitions and teams begins with the fragile process of moving from creativity to innovation. Finally, for success, a company needs to prepare itself to provide the resources, the strategy, and the climate that encourage both individuals and groups to perform at their creative best. Only with the grasp of and the practice in all three of these arenas is it possible to think and operate creatively on a full corporate scale. There are four critical dynamics.Underlying creativity are four linked, interacting dynamics: motivation, curiosity and fear, the breaking and making of connections, and evaluation. Fluency in these dynamics will guide individuals and companies in reclaiming, using, and polishing creativity and innovation. Ultimately, these four dynamics are the heartbeat of systemic creativity. Creativity depends on climate.Climate has an overwhelming influence on the success of creativity. Creativity does not occur in a vacuum; it needs a sympathetic environment. Individuals need to build a climate to nourish and protect their own creativity from the indifference or hostility of the larger climate. Companies need to transform the larger climate into one that actively supports creativity throughout the organization. Systemic creativity asks everyone to be a leader.Each person in a company has the potential for leadership in creativity. With systemic creativity, there are no artificial designations between "creative" people and "everyone else." Everyone can be creative. Everyone is responsible for sparking ideas and shepherding them into useful innovation. A receptionist, no less than a corporate manager, can observe an unhappy customer, create an idea to correct the situation, and work to make the idea happen. Anyone who takes this initiative leads. Creativity, Inc.divides the exploration of its themes into three parts: Part I, Creative Thinking; part II, Climate; and part III, Action. The first six chapters, parts I and II, cover building capability for creative thought. The final three chapters, part III, put creativity to purposeful work. Part I, Creative Thinking, addresses the dynamics of personal, team, and corporate creativity. How does individual creativity work, what gets in the way of it, and how can one reinvigorate it? And group creativity-how does creativity work on an enterprise scale, so that everyone in the organization can give his or her creative best and boost company performance? Part II, Climate, discusses creativity and its environment. The degree to which people and companies benefit from creativity depends on the degree to which a company provides a climate sympathetic to the dynamics of the creative process. This section discusses creative climates and how to nourish them for individuals and for companies. Part III, Action, presents a guide and examples for purposeful, focused innovation. It explores the demands and possibilities of business leaders who aspire to systemic creativity and discusses the constant call to sustain and reinvent creative initiative.

Idea Stormers

Author : Bryan W. Mattimore
ISBN : 9781118238707
Genre : Business & Economics
File Size : 36. 11 MB
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How to solve critical business challenges by generating more and better ideas Every organization needs a steady supply of fresh, relevant ideas, but managers can?t just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options?not to mention true breakthroughs?for any business need. Drawing on his work leading high-stakes ideation sessions at over 300 organizations, Mattimore explains the how, what, and why of successful ideation and provides a framework for when and how to apply various techniques. Identifies Mattimore?s top ideation and innovation techniques (including ?brainwalking,? finding inspiration in worst ideas, the unexpected effectiveness of wishing, and more) and lays the groundwork for you to invent successful processes of your own Tells real stories of ideation at work in Mattimore?s consulting business, including how Ben & Jerry?s named a new strawberry fudge flavor, how Thomas? invented a new, healthier English muffin that now accounts for over 30% of its sales, how IBM transformed the culture of one of its divisions to make it more innovative, and many more Mattimore is a world-class expert on applied creativity and an innovation process consultant to over one-third of the Fortune 100 companies; he and his team have helped create and launch products and services worth over $3 billion in annual US retail sales With a diverse range of tested methods, Idea Stormers is the indispensable guide for developing original, practical solutions to even the most intractable-seeming creative challenges.

Creativity For Everybody

Author : Kathryn P Haydon
ISBN : 099638569X
Genre :
File Size : 28. 51 MB
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In business, education, and our personal lives, we achieve innovation and progress through creative thinking. Creativity for Everybody provides a fast overview so that anyone can take hold of their creative thinking and support the creativity of others. This innovative new book sets the stage for growth, and empowers you and those around you to use fresh thinking at home, at school, and at work. Creativity for Everybody combines the talents of a writer-poet-educator and a designer-artist-simplifier into a fun, quick read on the science of creativity. Its varied design elements (visual collages, photographs, line drawings, graphic art) and creative components (simple prose, poetry, sidelines, and delightful endnotes) invite you into an engaging reading experience.

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